Marketing Manager

Aramark; Calgary; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading hospitality company in Calgary, Alberta, is seeking a Marketing Manager to drive innovative food marketing strategies. The ideal candidate should have a passion for food, a bachelor's degree in marketing, and skills in communication, project management, and social media. This position involves collaborating with teams to enhance the dining experience and develop engaging marketing materials while supporting corporate branding efforts.

Qualifications

• Proven knowledge of social media platforms and passion for food.
• Excellent project management skills with a proactive approach.
• Ability to organize work and set priorities.

Responsibilities

• Lead the development of creative customer presentations.
• Manage website content and marketing initiatives.
• Support operations team in executing innovation.

Skills

Oral communication

Written communication

Social media knowledge

Project management

Analytical skills

Content creation

Education

Bachelor’s degree in Marketing, Communications or Business

Tools

Microsoft Office

Adobe applications

Job description

At Aramark, we empower our people to create moments that matter through exceptional hospitality experiences. We serve more than a dozen industries with pride and passion, building community, connection, and careers all around the world.

You'll be surrounded by some of the most innovative minds in the industry and powered by our shared mission to pursue what matters. Here, you'll have the opportunity to do great things for our people, our planet, our partners and our communities. We believe a career should develop your talents, fuel your passions, and enable your growth. Supported by committed leadership, you'll be empowered to try new things and find solutions to tough problems. No matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is to help you reach your full potential and pursue what matters.

Job Description

Aramark Canada is looking for a person who has a true passion for food and loves exploring/experimenting with new cuisines to join our dining team. If your personal life centers around food, from taking Instagram pictures to writing blog posts about your culinary adventures we want to speak with you about this Marketing Manager role!

In this role, you will be working closely with our onsite food service operations team and Corporate Marketing team to help bring our client’s vision and mission to life. The Marketing Manager is a champion, guardian, advocate, and ambassador of the food brand.

Collaboratively with the key stakeholders, you will plan, coordinate, organize and execute all communication initiatives, including both proactive and reactive communication to bring the culinary brand to life. You will provide support on all local engagement activities, both partner and consumer facing, including but not limited to written and verbal communication, events, learning programs and community events.

You will use your skills to develop promotional material, enhance our brand and inform our customers about the innovative and quality products that our team has to offer. As an integral member of our team, you will be responsible for executing initiatives across different platforms and handling several diverse projects.

Job Responsibilities

A glimpse at some of the exciting tasks you will lead and do:

• Support the operations team in executing innovation that drives positive customer and client experiences
• Lead the development of creative customer presentations, centering all marketing efforts to achieve immediate and long-term business goals
• Coordinating engagement activities showcasing new products and programs
• Lead the sales growth and marketing campaigns for multi-site gift card and loyalty program
• Interacting directly with the multi-site operations team to identify new marketing opportunities by category
• Recommend actions, plan projects, estimate costs and manage projects to completion
• Manage website content, enhancements, and further development
• Provide and execute market research, campaign results and consumer trends and put together action plans to further strengthen our dining services program.
• Support the development, implementation, and execution of the corporate brand strategy
• Design and manage location specific communications such as traditional print, digital and social marketing campaigns; measure the effectiveness and sales data for each initiative
• Support multi-site catering programs working directly with the operations team to create consistency and elevate the programing using brand standards
• Drive innovation via technology providing strategic marketing plan as well as implementation support for multiple platforms such as digital screens, mobile applications, and robotics
• Build and maintain key core relationships with clients, partners, and local communities

Qualifications

• Bachelor’s degree in Marketing, Communications or Business
• No previous job experience necessary just a proven knowledge of all social media platforms and passion for food. We need a FOODIE
• Excellent oral and written communication skills
• An eye for design and branding
• Strong research, project management and analytical skills
• Content creation experience (blogs, press releases, internal communication, social media posts)
• Advanced knowledge of Microsoft Office and Adobe applications
• Excellent project management skills with a proactive approach to all projects
• Self-directed with strong organization and time management with the ability to organize work and set priorities

The ideal candidate should have a basic understanding of technical troubleshooting and the ability to collaborate with IT teams to resolve any operational tech issues. This could involve ensuring that systems related to food service operations, such as POS updates, menu updates, QE menu/inventory updates, or device connectivity, are running smoothly. The role will also require someone who can manage the integration of technology with marketing efforts to ensure a seamless customer experience.

We would love to see some of your work, please submit your social media handles, website or previous work samples for us to review and to give us an understanding of your professional style.

Education

Accommodation Statement

Accommodations for job applicants with disabilities are available upon request.