Marketing Manager

GFL Environmental Services; Brampton; On-site; CAD 70,000 - 90,000; Full time

Job summary

An environmental services company is seeking a Marketing Manager to oversee brand integrity and develop marketing materials. This role requires strong technical skills and a proactive approach to community engagement and digital marketing. Candidates should have a background in marketing, with proven skills in content management and communication. The position is based in Brampton, Canada, and offers a full-time opportunity.

Qualifications

• 2 years business & technical experience.
• Prior experience in internet-based culture and the solid waste industry.

Responsibilities

• Assist the Director of Marketing in managing brand integrity.
• Create and manage content for graphic designs and other communications channels.
• Develop marketing campaigns for service awareness.

Skills

Business Development

Customer Service

Market Research

Communication

Technical Skills

Education

4 year college degree (Information Technology, English, Marketing)

Tools

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)

Microsoft Office (PowerPoint, Excel)

Google Analytics

Job description

Overview

GFL Environmental Services Division is seeking a highly-skilled Marketing Manager. This position requires a varied skillset with both business and technical focus, including development and implementation of printed and digital materials such as flyers, brochures, slicks, sales and marketing collateral, informative pieces, news and press management, event planning and customer notification. This role will work closely with the Information Technology Services team regarding SEO, social-SEO, social media, online content management and website content.

Key Responsibilities

• Assist the Director of Marketing in managing brand integrity to ensure that all brand standards are met by branches across the company.
• Manage all document and collateral creation from concept through development and printing, ensuring documents are print-ready while maintaining brand requirements.
• Create and manage content for graphic designs, videos, content and other communications channels.
• Develop marketing campaigns and materials for service awareness, direct mail, email broadcasts, press releases, social media content, digital content management and other materials related to digital and print-based service offerings.
• Assist in the development and standardization of marketing materials for internal and external use.
• Assist with development of digital marketing.
• Assist in coordinating community events to increase brand presence.
• Conduct and manage research projects addressing business questions related to social media and digital marketing materials.
• Track and report on digital campaigns and web services; measure and report on online information using tools like Google Analytics; adjust tools and reporting to business needs.
• Work closely with IT to maximize web presence and ensure adherence to evolving web rules set by leading SERPs, including coordination of statistical information for websites.

Additional Responsibilities

• Maintain a positive attitude and promote the Waste Industries image by focusing on cooperation, employee partnership and positive telephone and email manners.
• Ensure the workspace is neat and orderly and greet visitors appropriately.
• Conform to applicable laws, regulations, ordinances and company policies and directives from supervisors.
• Perform other duties as required or requested by management.

Knowledge, Skills and Key Competencies

• 4 year college degree (Information Technology, English, Marketing).
• 2 years business & technical experience.
• Prior experience in internet-based culture and the solid waste industry.

Knowledge, Skills and Abilities

• Strong computer skills including reporting software and business intelligence; proficiency with search engines, web browsers, and tools (Adobe Suite: Illustrator, Photoshop; Articulate; Flash; ability to learn new tools quickly). Strong independent learning and training/teaching skills.
• Strong knowledge of search engine algorithms and ranking strategies.
• Ability to communicate complex technical concepts.
• Experience creating wireframes and website/page prototypes.
• Proficient with Microsoft Office (PowerPoint, Access, Word, Excel); excellent PowerPoint skills to turn concepts into presentations.
• Excellent skills with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Experience with social media (Facebook, Twitter, LinkedIn, YouTube, etc.).
• Exceptional written and verbal communication skills.
• Ability to work independently with all levels of staff, including senior executives.
• Exceptional knowledge of sales, business and marketing processes.
• Strong business reporting, project management and writing skills.
• Experience with media tools and working knowledge of web development tools.
• Ability to work in a fast-paced environment with critical thinkers.
• Ability to work with outside vendors to purchase materials as required.

General

• Demonstrate success as a proactive team member who can anticipate company and user needs along with solutions.
• Possess excellent leadership, customer service and communication skills; able to communicate effectively verbally and in writing.
• Identify and implement tools for reporting in a digital space, including metrics from Google Analytics and similar tools.
• High attention to detail and quality; action-oriented with ability to meet stringent deadlines.
• Strategic thinking and analytical skills; strong organizational skills to consolidate and integrate inputs.
• Ability to implement solutions to general and specific customer concerns; work in a fast-paced environment and meet deadlines under pressure.
• Strong capability to work with cross-functional teams and manage multiple projects.

Physical / Mental Demands

Must possess the ability to stand, walk, sit, use hands and fingers, reach, talk and hear. Visual requirements include close vision, peripheral vision and ability to adjust focus. May be required to work more than 40 hours per week with extra hours handled as a flex schedule or as-needed basis.

Working Conditions

Based at the corporate office but may work wherever most effective for active projects, including visiting vendors, branches and other locations related to brand development and management. Noise level varies with site conditions. Specialty equipment not required in normal conditions but will be provided if a site visit requires it.

#GFLTALENT

We thank you for your interest. Only those selected for an interview will be contacted.

GFL is committed to equal opportunity for all without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position, please contact.

Required Experience : Manager

Key Skills

Business Development, Customer Service, Apache, Market Research, Customer Relationship

Employment Type : Full-Time

Experience : years

Vacancy : 1