Marketing Innovation Manager

High Liner Foods; Mississauga; On-site; CAD 105,000 - 125,000; Full time

Job summary

A food company in Mississauga is seeking a Marketing Innovation Manager to lead and deliver innovation projects. The ideal candidate will manage new product development from concept through to launch, ensuring alignment with market dynamics and consumer needs. Applicants should have a strong educational background in business or marketing, with 5–7 years of relevant experience. This role includes developing unique product ideas and managing collaborative projects across teams, offering competitive salary, benefits, and flexible work arrangements.

Benefits

Competitive Salary

Health, dental & vision coverage

Pay for performance incentives

Employee & Family assistance programs

Wellness Programs

Retirement Planning

Supplemental Parental Leaves

Disability Support

Family friendly Flex policies & Summer hours

Volunteer hours

Learning and mentorship opportunities

Safety focused work environment

Qualifications

• 5–7 years of progressive experience in brand marketing, innovation, or product development.
• Proven track record in leading successful new product launches.
• Experience collaborating with R&D, Sales, and Supply Chain teams.

Responsibilities

• Manage innovation projects from concept through launch.
• Translate consumer insights into innovation concepts.
• Prepare business case inputs for platform strategy.

Skills

Strategic thinking

Commercial acumen

Cross-functional leadership

Consumer behavior understanding

Curiosity and trend identification

Education

Bachelor’s degree in Business, Marketing, Innovation, or related field

Job description

High Liner Foods is seeking a Marketing Innovation Manager to drive growth through the creation and expansion of innovation platforms within our food service and retail portfolios. This is a hands on innovation role, accountable for taking new products from ideation right through to post-launch success — ideal for someone who can blend strategic thinking with a focus on detail and delivery. Cross functional collaboration with R&D, Supply Chain, Commercialization, Brand Marketing and Sales is a critical enabler.

Essential Duties and Responsibilities

• Manage the development and delivery of innovation projects within established platforms, driving growth through flawless execution.
• Translate consumer, category, and culinary insights into compelling innovation concepts and bold product ideas.
• Execute innovation projects from concept through launch, ensuring timely delivery and post launch performance tracking.
• Prepare business case inputs and analysis to support platform strategy and commercialization decisions.
• Partner with Brand Marketing, Sales, and Retail Marketing teams to position and activate new platforms in market, tailoring messaging and tactics to customer and consumer needs.
• Manage cross-functional project teams and external agency partners in the development of platforms, concepts, and marketing toolkits.

Qualifications

• Bachelor’s degree in Business, Marketing, Innovation, or related field
• 5–7 years of progressive experience in brand marketing, innovation, or product development — ideally within CPG or food service categories.
• Proven track record in leading successful new product launches and building long-term brand growth platforms.
• Strong commercial acumen and understanding of market dynamics, financial modeling, and shopper/consumer behavior.
• Experience in cross-functional leadership, ideally with R&D, Sales, and Supply Chain collaboration.
• Curious and future-forward mindset with the ability to identify emerging trends and convert them into actionable ideas

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Competitive Salary
• Health, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment

To learn more please visit our career/LinkedIn/Indeed page. #HLSJ

Salary Transparency

High Liner Foods’ compensation offerings are founded in a pay-for-performance philosophy that recognizes individual and team performance. The typical hiring range for this position is from $105-125K; the base pay is offered based on a variety of factors including geographical market location, and may vary depending on job grading practices, job-related knowledge, skills, experience and internal equity factors. As part of our total rewards offering, employees may be eligible to participate in an annual short-term incentive program subject to program eligibility requirements.

AI Disclosure

High Liner Foods does not use Artificial Intelligence (AI) in the review or screening of resumes, however, AI tools are in use for note-taking purposes during pre-screening conversations. This AI note-taking tool is designed to ensure our recruiters take complete and accurate notes, and are able to participate fully in all candidate discussions. All hiring decisions are made by the hiring team and are based on skills, experience and overall requirements of the role. A member of our team will gain consent at the beginning of the process; the AI note-taking tool can be turned off at the candidate’s request and consent can be rescinded at any point within the process, please notify a member of our team of your preference at any point during the interview process.

Vacancy Status

Current Vacancy