Marketing Data Analyst

Farber Group; Toronto; Hybrid; CAD 85,000 - 110,000; Full time

Job summary

A leading debt solution provider in Canada seeks a Marketing Data Analyst to bridge internal data strategy and marketing. Responsible for data integrity and providing insights to inform marketing efforts, the ideal candidate should be experienced in data analysis and familiar with tools like Power BI and Google BigQuery. The role offers a flexible work model, health benefits, and professional development support. Join a team committed to assisting Canadians in achieving financial stability.

Benefits

Flexible work model

Vacation and wellness days

Extended health and dental coverage

Employee Assistance Program

Company-matching retirement savings plan

Financial support for professional development

Annual company events

Exclusive access to perks and discounts

Qualifications

• 3–5 years of experience in a data analyst or marketing analytics role.
• Strong understanding of offline and digital media channels.
• Ability to communicate insights clearly.

Responsibilities

• Support the marketing team’s data needs and efforts.
• Review and analyze marketing data sets.
• Troubleshoot errors in SQL and Power BI.

Skills

Data analysis

Marketing analytics

Statistical concepts

Communication with stakeholders

SQL querying

Power BI

Tools

Google BigQuery

Looker Studio

GA4

Campaign Manager 360

DV360

Job description

Position: Marketing Data Analyst

Location: Remote/Hybrid North York Office (Monthly In‑office Requirements)

Industry: Financial Services

Employment Type: Permanent/Fulltime

Salary: $85,000-$110,000

Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000 Canadians get out of debt. And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client‑centric team members to play critical roles in helping us reach our ambitious goals. If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help.

Position Summary

We’re seeking a highly motivated Marketing Data Analyst to join our Data & Analytics team, supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization, helping drive high‑impact campaigns through clean data, efficient tooling, and actionable reporting. As a key member of the Data team, you’ll play a critical role in ensuring proper data governance, architecture, and integration. You’ll also serve as the primary data partner to Marketing and external vendors, supporting and optimizing tools such as Power BI, BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360.

Partnership with Marketing

Your primary job responsibility is the support of the marketing team’s data needs. This responsibility includes dedicated support for our marketing team’s efforts to increase their data capabilities. This includes involvement in initiatives that collect, transform, join, and generate insights that inform senior management decisions.

Responsibilities

• Understand & apply foundational statistical concepts for the marketing industry.
• Review, analyze, and provide feedback on marketing data sets; including identification of gaps, opportunities, and methods for improving data collection.
• Assist in the development of marketing‑related solutions, providing guidance and feedback that steers solutions.
• Marketing report SME: Gather and communicate reporting needs for effective communication and presentation of our KPIs to the development side of the Data Insights and Analytics team; work as the in‑between for our development and marketing teams.
• Support the development of audience profiles.
• Assist in efforts to join data across multiple databases and platforms.
• Use the data from multiple sources to curate a holistic view of our clients and their journey through the pre‑sales, sales, and customer lifecycles.
• Troubleshooting errors in SQL, Power BI, and other tools.
• Assisting in the extraction and transformation of data from various marketing tools including BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360 for use in our primary reporting suite.
• Providing guidance in the setup of various marketing tools to improve the collection and accuracy of our data.

Accountabilities

• Ownership of Marketing’s performance reports; used by internal teams and external agencies.
• Accountable for the data accuracy and quality control processes related to the reports.
• Delivering insights that drive smarter, data‑informed decisions.
• Analytics and data visualization to guide business strategy and elevate marketing performance.
• Support the creation and refinement of audience profiles, attribution tracking, and conduct funnel analysis to optimise marketing performance.
• Support data integration and reporting across Power BI, BigQuery, Looker Studio Pro, Google Analytics 4 / Analytics 360, GTM 360, Campaign Manager 360 / DV360.
• Ensure data quality, governance, and consistency across tools and reports.
• Collaborate to develop curated datasets for external agency use.
• Lead reporting automation and optimise workflows.
• Participate in vendor check‑ins and help translate business needs into technical tasks.
• Create planning/forecasting models and explain the implications of suggestions.

Required Skills & Experience

• 3–5 years of experience in a data analyst or marketing analytics role.
• Strong understanding of offline media (e.g., radio, OOH) and digital channels (e.g., search, programmatic, video, social, organic search); knowledge of media metrics (Impressions, Reach, CPM, CTR, CPC, CPL, ROAS).
• Experienced with Power BI and SQL data transformations and querying.
• Advanced knowledge of Google BigQuery, Looker Studio / Looker Studio Pro, GA4 / Google Analytics 360.
• Understanding of digital marketing metrics, campaign tracking, and attribution.
• Ability to communicate data insights clearly to non‑technical stakeholders.
• Experience supporting or working alongside marketing teams or agencies.
• Comfortable juggling multiple stakeholders and working cross‑functionally.

Preferred Qualifications

• Experience with other BI tools.
• Exposure to data governance or security best practices.
• Experience with tagging, UTM strategy, or conversion tracking setups.
• Experience in marketing mix modelling (MMM), predictive attribution, and other attribution models (multi‑touch, data‑driven).
• Familiarity with Dynamics 365 Sales and Customer Insights.
• Familiarity with GTM / GTM 360.
• Familiarity with CM360 and DV360 (nice to have).

What You’ll Gain

• Hands‑on experience with enterprise marketing and data platforms.
• Exposure to data governance, architecture, and stakeholder management.
• Opportunity to contribute to a major marketing transformation project.
• Career growth within a data‑driven organization.

Benefits & Perks

• Flexible work model.
• Vacation and wellness days.
• Extended health and dental coverage, plus virtual doctor services.
• Employee Assistance Program and mental health resources.
• Company‑matching retirement savings plan.
• Financial support for professional development.
• Annual company events.
• Exclusive access to perks and discounts.

Our Culture at Farber

At Farber, we’re in the business of helping people — and this ethos extends not only to our clients, but to our team members and partners. We are committed to taking action and delivering an inclusive, diverse, and equitable workplace that our team members experience every day. We are proud to have a dedicated culture committee, led by volunteers, who organize events, awards for recognition, and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber. Farber encourages applications from all qualified candidates who represent the diversity of Canada.

Contact: [e-mail]

We thank all candidates for submitting their resume; however, only those selected for an interview will be contacted.