marketing consultant - market research

Government of Canada - Central; Cambridge; On-site; CAD 50,000 - 70,000; Full time

Job summary

A government agency in Cambridge is seeking a communication specialist to develop and implement communication strategies, manage events, and conduct market research. The ideal candidate has a diploma and 1-2 years of relevant experience. Proficiency in MS Office is required. This is an on-site position with no remote work option, ensuring hands-on engagement with the community.

Qualifications

• 1 year to less than 2 years of experience is required.
• Ability to develop communication strategies and evaluate their effectiveness.
• Ability to conduct analytical marketing studies.

Responsibilities

• Develop all kinds of events for publicity, fundraising and information purposes.
• Implement communication strategies and programs.
• Conduct surveys and analyze data on buying habits and preferences.

Skills

Client focus

Excellent oral communication

Excellent written communication

Organized

Team player

Education

College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Tools

MS Office

MS Outlook

MS Excel

MS PowerPoint

MS Word

Job description

Overview Languages

English

Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Experience

1 year to less than 2 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Responsibilities Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Prepare written material such as reports, briefs, website content
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Plan development projects
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Prepare sports, literary, performance or other contracts
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Develop and implement business plans

Experience and specialization Computer and technology knowledge

• MS Office
• MS Outlook
• MS Windows
• MS Excel
• MS PowerPoint
• MS Word

Additional information Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability