Marketing Consultant, Digital

City of Mississauga; Mississauga; On-site; CAD 78,000 - 105,000; Full time

Job summary

A municipal government in Peel Region is seeking a Marketing Consultant for Digital Services. This role focuses on developing and executing digital marketing strategies to enhance community engagement and awareness of municipal programs. Ideal candidates will have extensive experience in digital marketing and social media strategy, alongside excellent collaboration skills. This position offers a competitive salary range and aligns with a diverse and inclusive workplace culture.

Qualifications

• A minimum of 7 years of related industry experience or equivalent education.
• Ability to create content for municipal themes and civic engagement.
• Strong understanding of social media platform audiences and behaviors.

Responsibilities

• Creating digital marketing strategies that engage community participation.
• Managing ad operations across digital channels based on performance analysis.
• Collaborating with multi-disciplinary teams to deliver creative assets.

Skills

Digital marketing

Social media strategy

Content creation

Collaboration

Data-driven analysis

Community engagement

Education

Post-secondary education in Digital Communications, Digital Marketing, or related field

Tools

Google Analytics

Adobe Creative Suite

Job description

Req ID:27454
Vacancy Type: Permanent
Number of Positions:1
Closing Date:02/04/2026

Job Summary

The City of Mississauga has an opportunity for a Marketing Consultant, Digital Services to join our Strategic Communications & Initiatives Division, reporting to the Supervisor, Digital Services.

Join a collaborative and fun team committed to delivering engaging, timely and trustworthy digital information about City programs, services, and public safety. This role uniquely blends digital marketing, social media strategy and communications with a focus on both paid advertising and organic storytelling, within a municipal government environment.

About You

As a Marketing Consultant, Digital Services, you are a motivated team‑player who has a passion for digital marketing, engaging storytelling and a demonstrated history of collaboration. You are meticulous and organized, with diverse skills that can be applied to a variety of digital platforms and channels.

Duties and Responsibilities

Under the direction of the Supervisor, Digital Marketing Services, the successful candidate will be responsible for:

• Creating and delivering digital marketing strategies and storytelling that build trust, engage community participation, and increase awareness of City programs, services, and information;
• Leading the digital strategy and execution of paid ad buying across City of Mississauga channels;
• Managing and optimizing ad operations across Meta, Google, LinkedIn, and Reddit based on data‑driven audience insights and detailed performance analysis;
• Supporting the creation of creative and engaging plain‑language content that helps residents understand City programs, public safety information, seasonal service updates, engagement initiatives, and more;
• Ensuring all content (paid and organic) aligns with City priorities, brand, governance, and accessibility standards;
• Defining measurable KPIs and establishing trackable performance indicators and integrating their measurement into multi‑channel campaigns (paid and organic) to deliver key insights;
• Reporting for campaigns, audience building, targeting, and understanding of behavior in target markets;
• Curating and maintaining multi‑platform content calendars, integrating both marketing objectives and communication needs;
• Collaborating with multi‑disciplinary teams including digital marketers, communications advisors, creative designers, internal departments, and vendors (as needed) to develop compelling visuals, videos, copy and digital assets;
• Building and managing paid campaigns, including audience segmentation, targeting, budget allocation, creative testing, optimization, and reporting;
• Using platform analytics and behavioural insights to refine strategies and improve efficiency and outcomes across campaigns;
• Working closely with issues management and media team to support incident response, public safety messaging, and crisis communications on digital channels when required;
• Using AI tools to improve workflow, ideation, content creation, monitoring, and campaign optimization;
• Reporting on campaign performance (paid and organic), audience growth, costs, platform behaviours, and recommendations for continuous improvement;
• Leveraging tools such as Google Analytics to monitor digital behaviour, performance indicators, and insights.

Skills and Qualifications

• Post‑secondary education in Digital Communications, Digital Marketing, Digital Media or related field;
• A minimum of 7 years of industry related experience or equivalent combination of appropriate education and experience;
• Experience working with or creating content related to municipal themes, public service messaging, and civic engagement, ideally aligned to broader strategic plans;
• Proficiency with Google Analytics, Adobe Creative Suite, and social media publishing/management tools;
• Strong understanding of social media platforms, their audiences, behaviours, and best‑use scenarios (Facebook, Instagram, X, YouTube, LinkedIn, TikTok, etc.);
• Demonstrated experience with Google Ads, Meta Ads Manager, Reddit Ads, LinkedIn Campaign Manager, and other relevant ad operations platforms;
• Experience integrating AI tools into digital workflows for efficiency and content enhancement;
• A portfolio demonstrating strong storytelling, content design, and plain‑language writing for social media and digital communications;
• Ability to translate complex municipal information into clear, engaging, accessible content;
• Ability to work and adapt in a fast‑paced environment with a demonstrated ability to accomplish multiple tasks and meet deadlines;
• Strong collaboration and interpersonal skills; comfortable working across multiple stakeholders and disciplines;
• Excellent judgment, political acumen, particularly in issues management, comment moderation, and public‑facing information accuracy;
• Experience with operating SLR camera and digital video camera;
• Experience with various AI and integration into workflow.

Please Note: This position is currently under review as part of our Job Evaluation process.

Hourly Rate/Salary: $ 78,602.00 - $ 104,806.00
Hours of Work:35
Work Location:Civic Centre
Department/Division/Section:CMO/City Manager's Office,CMO/Strategic Communications&Initiatives,Corporate & Department Communication
Non-Union/Union: Non Union

We thank all who apply, however, only those candidates selected for an interview will be contacted. You can also check your application status in your candidate profile online.

All personal information is collected under the authority of the Municipal Act.

Equity, Diversity and Inclusion

The City of Mississauga is committed to creating a respectful and supportive workplace that fosters a culture of equity, diversity and inclusion which broadly reflects the communities and residents we serve. Throughout the employee life cycle, the City is working to include an EDI lens to attract, retain and support the growth of diverse talent.

Learn more about the City’s commitment to Equity, Diversity and Inclusion.

Accommodations

The City of Mississauga is an Equal Opportunity Employer and is committed to removing barriers in our selection process for people with visible and invisible disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, the City of Mississauga will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities.

If selected to participate in the recruitment, selection and/or assessment process, please complete the following Accommodation Request Form and have it emailed to [e-mail] citing the Job ID and Job Title. This will inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.