Marketing Analytics Specialist

Finning Canada; Edmonton; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading machinery and equipment provider is seeking a Marketing Analytics Specialist in Edmonton. This role focuses on managing analytics services, executing digital campaigns, and enhancing marketing strategies. The ideal candidate will have over 5 years of experience in marketing analytics, proficiency in tools like Adobe and Google Analytics, and expertise in data analysis. This permanent position offers a hybrid work setup, with flexible benefits and growth opportunities.

Benefits

Flexible benefits

Retirement program

Matching contributions from day one

Qualifications

• 5+ years of marketing analytics and execution experience.
• 4+ years of hands-on experience with Adobe Analytics and Google Analytics.
• Proficiency in PowerBI and familiarity with SQL/DAX for data analysis.

Responsibilities

• Execute and optimize digital marketing campaigns across platforms.
• Manage and analyze data from Adobe Analytics, Google Analytics, and other tools.
• Develop and maintain dashboards and reports in PowerBI.

Skills

Marketing analytics

Data management

Problem-solving

Communication

Collaboration

Education

Bachelor's degree

Tools

Adobe Analytics

Google Analytics

PowerBI

SQL/DAX

Google Tag Manager

Google Ads

Job description

Company: Number of Openings: 1 Worker Type: Permanent

Position Overview

Are you passionate about turning data into actionable insights and driving marketing performance? As a Marketing Analytics Specialist, you’ll manage analytics services, execute campaigns, and optimize digital strategies across multiple platforms. This role combines hands‑on execution with advanced analytics to deliver measurable results and enhance Finning’s marketing capabilities. The individual would manage our external contractors and agency partners, as they support our day‑to‑day execution of campaigns, tagging, tracking and reporting. The individual along with our vendor partners would be platform administrators on our marketing platform, Adobe Analytics & Google Analytics.

For this position, the expected salary range is between $90,000 and $120,000 annually. Please note that the actual salary offer will be based on a candidate’s experience, qualifications, and fit for the role.

Job Description

• Execute and optimize digital marketing campaigns across platforms like Google Ads and social media.
• Manage and analyze data from Adobe Analytics, Google Analytics, and other tools to measure performance.
• Develop and maintain dashboards and reports in PowerBI to track KPIs and campaign ROI.
• Lead website analytics implementation, tagging strategies, and data governance across Finning’s digital ecosystem.
• Full responsibility for web analytics needs across customer analytics platforms. Ensure we are collecting the right web analytics data by designing tagging strategies and helping translate analytics requirements from the business into new variables for developers to implement.
• Provide actionable insights and recommendations to improve marketing effectiveness and customer engagement.
• Dive into multiple data sources such as web analytics (Adobe Analytics, Google analytics), CRM, social, email, paid media (ex. Display), Google Ads to understand marketing attribution and performance of our ads.
• Ensure teams have KPIs, dashboards and ad-hoc analysis to understand digital customer behavior, the insights and recommendations on goal performance.

Qualifications

• Bachelor’s degree with 5+ years of marketing analytics and execution experience.
• 4+ years of hands‑on experience with Adobe Analytics and Google Analytics.
• Proficiency in PowerBI and familiarity with SQL/DAX for data analysis.
• Experience with tagging technologies (Adobe Launch, Google Tag Manager) and campaign platforms (Google Ads, Meta, LinkedIn).
• Strong analytical, problem‑solving, and communication skills with the ability to present insights clearly.
• Ability to manage multiple priorities and work collaboratively with cross‑functional teams and vendors.

Important

• This position is based out of our Vancouver or Edmonton head office location.
• Permanent, full-time role.
• Monday – Friday, (5x2) schedule.
• Flexible benefits, retirement program, and matching contributions from day one.
• This role is hybrid, with a requirement to be in office 2-3 days per week.

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do notdiscriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.