Marketing Advisor, Planning and Operations

Desjardins Group; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading Canadian financial services firm is seeking a Marketing Advisor to enhance its credit card programs by analyzing market needs and coordinating marketing initiatives. Ideal candidates will have a Bachelor's degree in Marketing, two years of experience, and proficiency with CRM tools. This role offers competitive compensation, flexible vacations, and a robust benefits package in a collaborative work environment.

Benefits

Competitive salary and annual bonus

4 weeks of flexible vacation

Defined benefit pension plan

Group insurance including telemedicine

Reimbursement of health and wellness expenses

Qualifications

• A minimum of two years of relevant experience in Marketing.
• Advanced proficiency of English for effectively interfacing with clients.
• Intermediate working knowledge of CRM or Marketing Automation platforms.

Responsibilities

• Provide technical support for marketing operations.
• Analyze market needs for products and services.
• Coordinate marketing calendar activities with stakeholders.

Skills

Action oriented

Collaborative

Customer Focus

Tech savvy

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Job description

Overview

This position is within a subsidiary of the Desjardins Group called Collabria Financial Inc. Collabria Financial Inc. is a leading Canadian credit card issuer. We specialize in white-label credit card programs tailored for Canadian credit unions, helping them serve both consumer and commercial members more effectively. Our client-centric approach emphasizes convenience, security, and value empowering credit unions to deepen relationships with their members and remain competitive in a rapidly evolving financial landscape. What sets Collabria apart is our foundation in partnership, collaboration, and responsiveness. We offer credit unions the ability to personalize product offerings under their own brand, enhancing the overall member experience. As a fast-growing organization, we offer exciting opportunities for career advancement and innovation.

As a Marketing Advisor, Planning and Operations, you help update the organization’s products and services to meet member/client needs and support business development. You analyze market needs in connection with product and service marketing. You serve as technical expert and provide discipline-specific support for your unit’s activities, initiatives and processes. The ability to tailor your approach as needed is therefore essential. You research and analyze processes, information management and data processing. You draw on your sound decision-making skills to solve technically complex problems and recommend ways to change or adjust technical methods and procedures to make them as effective and efficient as possible.

Responsibilities

• Provide technical support for projects, complex operational issues, and event logistics
• Carry out specialized technical studies, research and analysis. Serve as resource person for the submission of solutions and action plans
• Help practitioners follow your unit’s standards and processes and use its business solutions, tools and systems
• Work with internal and external stakeholders, formulate and coordinate marketing calendar activities to promote products and services
• Support marketing budget planning and day to day tracking of marketing budget spend and collaborate with finance team to reconcile spend and forecast accruals
• Process and quality orientation with attention to detail and highly analytical to support the processing of data to facilitate efficient and effective processing of campaign and initiative fulfillments
• Support the development of a marketing infrastructure that delivers these activities and tactics
• Facilitate documentation to help internal teams understand and utilize marketing processes effectively
• Identify opportunities to streamline marketing operations through automation tools and improved workflows and processes
• Monitor industry trends and emerging technologies in marketing automation, data analytics, and customer engagement

What we offer

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan that provides predictable, stable income throughout retirement
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

* Benefits apply based on eligibility criteria.

What you bring to the table

• Bachelors degree in Marketing, Marketing Communications or in a related field
• A minimum of two years of relevant experience in Marketing
• Please note that other combinations of qualifications and relevant experience may be considered
• Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
• Intermediate working knowledge of CRM/Marketing Automation Platform such as Salesforce Marketing Cloud and data analytics

Action oriented, Collaborative, Customer Focus, Decision quality, Differences, Nimble learning, Situational adaptability, Tech savvy

Trade Union (If applicable)

At Desjardins, we believe in equity, diversity and inclusion. We\'re committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there\'s something we can do to help make the recruitment process or the job you\'re applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

Job Family

Marketing (FG)

Unposting Date

2025-10-1