Manager – Marketing Operations & Strategic Projects

Manulife; Toronto; Hybrid; CAD 86,000 - 156,000; Full time

Job summary

A leading financial services provider is seeking a Marketing Operations professional in Toronto, Ontario, to oversee day-to-day marketing activities, manage agency relationships, and lead strategic projects. The ideal candidate will have 7-10 years of relevant experience and proficiency in marketing workflow tools. A hybrid work model is offered, with a competitive salary of $86,250 to $155,250 CAD.

Benefits

Flexible working environment

Career growth opportunities

Incentive programs

Qualifications

• 7-10 years of experience in marketing operations, project management, or agency/vendor management.
• Proficiency in marketing workflow tools like Adobe Workfront and Smartsheet.
• Experience in managing multiple priorities in a dynamic environment.

Responsibilities

• Oversee operations of the Canada Brand marketing team and ensure alignment.
• Manage Tier 1–3 agency relationships for the Canada Segment.
• Lead high-impact marketing initiatives from ideation to execution.

Skills

Organizational skills

Communication skills

Stakeholder management

Leadership

Operational excellence

Education

BA/BS in Marketing, Communications, Business, or related field

Tools

Adobe Workfront

Smartsheet

Job description

Marketing Operations

• Identify and implement tools and technologies that enhance team collaboration, reporting, and execution.
• Oversee day-to-day operations of the Canada Brand marketing team, ensuring alignment across functions and seamless execution of marketing initiatives.
• Lead the development and continuous improvement of marketing processes, workflows, and governance frameworks to drive operational efficiency and consistency.
• Partner with cross-functional teams to integrate planning efforts, ensuring marketing strategies are aligned with business priorities and timelines.
• Manage and track the marketing budget, including forecasting, reconciliation, and reporting, ensuring financial accountability and transparency.
• Facilitate team annual planning to support strategic goal setting and performance tracking.

Agency Management & Vendor Operations

• Manage Tier 1–3 agency relationships for Canada Segment, including relationship health, ways of working, optimizations and financial deliverables
• Lead annual agency planning, retainer utilization, and spend reporting
• Manage vendor contracts, procurement processes (including RFPs), onboarding/offboarding, and risk reviews.

Strategic Projects & Brand Resource Development

• Identify and evaluate strategic marketing opportunities that align with business goals and market trends.
• Lead high-impact initiatives from ideation through to execution, ensuring cross-functional alignment and measurable outcomes.
• Collaborate with internal stakeholders to define project scope, success metrics, and execution plans.
• Drive innovation by piloting new approaches, tools, or campaigns that enhance brand presence and marketing effectiveness.
• Monitor and report on initiative progress, ensuring timely delivery and continuous optimization.

Job Requirements

• BA/BS in Marketing, Communications, Business, or related field.
• 7-10 years of experience in marketing operations, project management, or agency/vendor management.
• Proficiency in marketing workflow tools (e.g., Adobe Workfront and Smartsheet)
• Exceptional organizational, communication, and stakeholder management skills.
• Proven ability to lead cross-functional teams and manage multiple priorities in a dynamic environment.
• A passion for operational excellence, continuous improvement, and brand integrity.

When you join our team

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

Acerca de Manulife y John Hancock

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades

En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [e-mail] .

Referenced Salary Location

Toronto, Ontario

Modalidades de Trabajo

Híbrido

Salary range is expected to be between

$86,250.00 CAD - $155,250.00 CAD

Si se está postulando para este puesto fuera de la ubicación principal, póngase en contacto con [e-mail] para conocer el rango salarial de su ubicación. El salario real variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual.