Manager, Lifecycle Marketing

ZayZoon; Remote; CAD 60,000 - 80,000; Full time

Job summary

A financial empowerment platform is seeking a Lifecycle Marketing Manager to drive customer acquisition and engagement. The ideal candidate will have over 5 years of experience in lifecycle marketing in a SaaS environment and will lead multi-channel marketing strategies. This position promotes a supportive, fully remote culture with generous benefits, including flexible time off and health coverage from day one. Join the team to help shape employee financial wellness.

Benefits

Flexible time off

Medical, vision, and dental benefits

Inclusive parental leave top-up

Wellness stipend

Qualifications

• 5+ years of experience in lifecycle marketing initiatives in SaaS.
• 3+ years experience leading teams.
• Strong ability to translate technical details into narratives.

Responsibilities

• Define lifecycle marketing strategies to increase customer lifetime value.
• Lead and support team members, fostering a culture of growth.
• Develop and execute marketing campaigns across multiple channels.
• Segment customer groups for targeted marketing initiatives.

Skills

Multi-channel lifecycle marketing

Customer Engagement platforms (Braze, Iterable)

Data-driven decision making

Tools

Tableau

Google Analytics

Job description

Who We Are

At ZayZoon, we are on a mission to save 10 million hardworking employees 10 billion dollars. We’ve created a financial empowerment platform that helps businesses of all sizes make a big impact on employee financial wellness.

We offer a variety of financial wellness services, like earned wage access, that allows employees to access their earned wages ahead of payday. With 74% of ZayZoon customers reporting reduced financial stress, we know our solutions help lead to happier and more productive employees.

ZayZoon was also recognized for its growth in the 2025 Deloitte Technology Fast 50, 2025 Deloitte Technology Fast 500, and top‑10 growth companies in Canada by CIX awards. Our recent funding extension has raised our Series B funding round to nearly $50 million USD 🎉

Join us in shaping the future of employee financial wellness and building services that address the immediate needs of today's employees.

About The Role

ZayZoon is looking for a dynamic and customer‑centric Lifecycle Marketing Manager to lead our efforts in driving customer acquisition, activation, engagement, and retention across multiple marketing channels. This highly visible role requires a results‑driven self‑starter with a deep understanding of lifecycle marketing who can develop and execute strategies that showcase the value of ZayZoon's products for SMB employees across North America. You will work closely with cross‑functional teams, including Product Marketing, Analytics, and Creative to drive measurable business impact.

Your Impact

• Strategy Development: Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value by improving activation rates, boosting engagement, and reducing churn.
• People Leadership: Lead and support team members with empathy and care, fostering a culture of trust, continuous growth, and professional development while empowering individuals to do their best work.
• Campaign Execution: Develop, execute, and maintain marketing campaigns across owned channels (email, SMS, push notifications, in‑app messaging), ensuring they are measured against performance‑driven metrics.
• Audience Segmentation: Identify and segment customer groups to deliver targeted, personalized marketing initiatives.
• Collaboration: Work with cross‑functional teams, including Product Marketing, Analytics, Creative, and Technical teams, to create and execute integrated marketing campaigns.
• Data Analysis: Analyze customer data to inform campaign strategies, optimize performance through A/B testing, and continuously improve campaign effectiveness.
• Content Planning: Assist with content calendar planning and contribute innovative ideas to drive engagement.
• Performance Reporting: Monitor and report on the effectiveness of lifecycle marketing campaigns, providing insights and recommendations for continuous optimization.

You Bring

• 5+ years of experience leading the development and execution of multi‑channel lifecycle marketing initiatives, with a focus on customer engagement in a SaaS environment and 3+ years leading people or teams.
• Experience with Customer Engagement platforms such as Braze, Iterable, Salesforce Marketing Cloud, etc.
• Strong ability to use data to drive decisions, with experience in tools like Tableau, Google Analytics, Looker, or similar.
• Skilled in translating technical details into compelling narratives and simplifying complex messages.

Research shows that while men apply to jobs when they meet an average of 60% of listed criteria, women and other marginalized folks tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways. We’d love to talk and determine together whether you could be a great fit!

Why You’ll Love Working At ZayZoon

• Permanently Remote: Work from a desk, a coffee shop, or in the great outdoors – our jobs are fully remote, forever.
• Flexible Time Off: Whether it's a longer vacation to explore new horizons, a series of short breaks for regular rejuvenation, or stepping away for a new level of mastery in a skillset – our “You‑do‑You” time off program caters to the diverse and evolving lifestyles of our team with a maximum of 6 weeks vacation.
• Instant Benefits: All full‑time employees get access to medical, vision, and dental benefits from their very first day including increased mental health coverage and a wellness stipend.
• Plus: Inclusive parental leave top‑up, earned wage access, real time market data for salaries, a supportive culture for lifelong learners and more.

A Quick Note On Compensation

We care a lot about employee experience and pay is a big part of that. We’re currently on a journey toward internal pay transparency, with that work wrapping up by the end of Q1. We’re focused on doing this thoughtfully, starting with the people who make ZayZoon what it is. Being more transparent with folks outside the company than with our own team wouldn’t feel right so we’re intentionally completing this important internal work first. In the meantime, we’re always happy to share more about our compensation philosophy and what you can expect as part of our hiring process!

What You Can Expect From Us

Every application will be reviewed by our team – we're committed to giving each application the attention it deserves because we know how important this step is for you. We want to make sure you're always in the loop and will respond to every application.

So go ahead and hit that apply button with confidence, knowing that we’re here for you every step of the way! We can't wait to hear from you.