Lifecycle Marketing Manager

ApplyBoard; Kitchener; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading education technology company is seeking a Lifecycle Marketing Manager to architect and implement customer lifecycle strategies. This key role involves building data-informed multi-channel campaigns to enhance customer engagement and retention. The ideal candidate will have over 3 years of experience in growth marketing, excellent analytical skills, and expertise in marketing automation platforms. This position offers a unique opportunity to directly influence the company's growth and customer success.

Qualifications

• 3+ years of experience in lifecycle or growth marketing.
• Strong data analysis skills for strategy development.
• Expertise in executing large-scale marketing campaigns.

Responsibilities

• Own the customer lifecycle strategy from onboarding to re-engagement.
• Build multi-channel campaigns to enhance customer retention.
• Define key metrics and deliver actionable insights.

Skills

Lifecycle marketing experience

Analytical mindset

Marketing automation platforms

Collaboration and communication skills

Campaign execution

Tools

HubSpot

Salesforce Marketing Cloud

Braze

Job description

The Opportunity

Are you a strategic and data-driven marketing professional with a passion for building lasting customer relationships? Do you thrive in a fast-paced environment where your work has a direct, measurable impact on customer retention and revenue growth?

We're looking for a Lifecycle Marketing Manager to be the driving force behind our customer lifecycle strategy. This isn't just a tactical role—you will be a key player in bridging Marketing, Product, Sales, and Customer Experience to ensure a seamless, high-quality journey for our customers. You will build, implement, and optimize a full-funnel strategy focused on onboarding, activation, churn prevention, and re-engagement, with a primary focus on our core business partners : study abroad consultants across diverse geographic regions.

As we expand our product-led growth initiatives, your expertise will be critical in delivering personalized, data-informed marketing at scale. You will directly influence customer lifetime value (CLV) and long-term success for our partners, playing a vital role in our company\'s sustained growth.

This role reports to the Associate Director, Partners Marketing.

What you\'ll do

• Architect and own the end-to-end customer lifecycle strategy, from onboarding and activation to churn prevention and re-engagement.
• Build, test, and scale multi-channel campaigns (e.g., email, WhatsApp, in-app messaging) that are deeply personalized and behaviorally triggered to improve customer engagement and retention.
• Establish a strong analytical framework for lifecycle marketing by defining key metrics, building dashboards, and delivering actionable insights to drive continuous improvement.
• Partner closely with Product, Sales and Customer Experience to align on customer needs, reduce friction points, and ensure a cohesive experience across all touchpoints.
• Collaborate with Product, Sales Operations, and Data Science teams to leverage customer data and a rich understanding of our user base to inform and execute retention and growth initiatives.
• Drive efficiency and performance by creating and optimizing automated workflows and segmentation strategies that allow us to deliver a personalized experience at scale.

What you bring to the table

• 3+ years of proven experience in a lifecycle, performance, or growth marketing role, ideally within a SaaS or product-led growth environment.
• A strong analytical mindset with demonstrated experience using data to inform strategy, build reports, and optimize campaigns.
• Expertise in marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Braze) and a deep understanding of multi-channel orchestration.
• Experience building and executing behavioral and triggered campaigns at scale for large user databases.
• Exceptional collaboration and communication skills with the ability to build strong relationships across diverse teams, including Sales, CX, Product, and Data.
• Comfortable in driving both strategy and execution of initiatives, from project management, to campaign ideation and copy creation.
• A resourceful and proactive approach, with the ability to own initiatives and drive change in a dynamic, global environment.

Why This Role Matters

This role is more than just a job—it's an opportunity to have a profound impact on our business and our customers. You will be at the forefront of our strategy to build lasting relationships with our partners, drive customer success, and ultimately, fuel the company\'s growth. Your work will directly contribute to our mission of connecting students and educators globally, ensuring our partners are not only successful but feel supported every step of the way.