Lifecycle Growth Leader — Fintech

Antler; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A fintech startup in Toronto seeks a highly analytical Lifecycle Marketing leader to own end-to-end lifecycle strategy, enhancing customer activation, retention, and churn. This senior individual contributor role involves designing customer journeys, collaborating with product and data teams, and building a lifecycle roadmap. Ideal candidates should have 5-10 years in lifecycle marketing within consumer tech or fintech, with strong analytical and copy instincts. Remote work options may be available.

Qualifications

• 5-10 years in lifecycle/CRM/retention at a consumer tech/fintech/subscription company.
• Proven ability to improve activation, retention, and churn.
• Strong copy and messaging instincts.

Responsibilities

• Own lifecycle strategy from onboarding to retention and reactivation.
• Partner with Product to improve conversion through in-product journeys.
• Create segmentation and personalization frameworks to drive relevance.
• Lead churn monitoring and root cause analysis.

Skills

Analytical thinking

Lifecycles/CRM experience

Collaboration with Product teams

Experimentation design

Data interpretation

Tools

Customer.io

Klaviyo

SQL

Job description

A fintech startup in Toronto seeks a highly analytical Lifecycle Marketing leader to own end-to-end lifecycle strategy, enhancing customer activation, retention, and churn. This senior individual contributor role involves designing customer journeys, collaborating with product and data teams, and building a lifecycle roadmap. Ideal candidates should have 5-10 years in lifecycle marketing within consumer tech or fintech, with strong analytical and copy instincts. Remote work options may be available.