Lead Content Writer - Pet Insurance Marketing (Hybrid)

Definity Financial Corporation; Winnipeg; Hybrid; CAD 58,000 - 107,000; Full time

Job summary

A leading financial services provider in Winnipeg is seeking a Content Specialist to enhance their pet insurance brand through strategic content creation across various platforms. This role requires strong writing skills and collaboration with multiple internal teams to drive engagement and optimize performance. Candidates should possess a relevant degree and have 3+ years of experience in content marketing, along with proficiency in analytics tools. The company offers a hybrid work environment and various employee perks.

Benefits

Company share ownership program

Incentive Program

Pension and savings programs

Paid volunteer days

Educational resources

Wellness and recognition programs

Qualifications

• 3+ years of experience in content creation, preferably in insurance or financial services.
• Strong organizational skills with the ability to manage multiple projects.
• Experience in developing content strategies informed by analytics.

Responsibilities

• Plan, produce, and optimize content across various channels.
• Collaborate with internal teams to design content strategies.
• Manage and track blog content performance.

Skills

Content creation

Writing and editing

SEO practices

Project management

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Analytics

Microsoft Office 365

Canva

Job description

A leading financial services provider in Winnipeg is seeking a Content Specialist to enhance their pet insurance brand through strategic content creation across various platforms. This role requires strong writing skills and collaboration with multiple internal teams to drive engagement and optimize performance. Candidates should possess a relevant degree and have 3+ years of experience in content marketing, along with proficiency in analytics tools. The company offers a hybrid work environment and various employee perks.