Inside Sales Representative

Lawo AG; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading technology company is seeking an Inside Sales Representative in Toronto, Ontario. The role involves managing sales of support contracts and training programs, supporting front-line sales colleagues, and developing sales campaigns. Ideal candidates should have 2+ years of inside sales experience, strong communication skills, and familiarity with broadcast technology. Competitive salary and benefits offered.

Benefits

Competitive salary

4 weeks vacation

Extended health care benefits

401K with company match

Life/AD&D insurance

Qualifications

• 2+ years of experience in inside sales, sales support, or customer service.
• Some knowledge of Lawo’s product portfolio is a plus.

Responsibilities

• Execute, manage, and grow sales of support contracts and training opportunities.
• Manage lead lifecycle and coordinate customer communications.
• Develop and support sales campaigns.

Skills

Sales closing

Broadcast technology knowledge

Communication skills

Customer needs identification

Time management

Presentation skills

Adaptability

Education

Bachelor's degree or equivalent

Tools

Microsoft Office Suite

CRM platforms (e.g., Dynamics 365, Salesforce, Hubspot)

Job description

Overview

Grow With Us! Lawo designs, manufactures and sells cutting-edge networked video, audio and control systems for television and radio production as well as live performance applications all over the world.

About: As an Inside Sales Representative at Lawo, you will support the Sales Organization by selling support contracts and training programs.

Key Responsibilities

• Primary responsibilities are executing, managing, and growing sales of support contracts (SLA’s) and Lawo Academy (Training) sales opportunities through renewals and new sales.
• Manage the lead lifecycle and coordinate communications to ensure timely follow-up and customer engagement.
• Help develop and support sales campaigns and promotional initiatives by executing targeted outreach and follow-up.
• Support Front Line Sales colleagues with their sales efforts when requested.
• Quickly develop knowledge of Lawo product and solution portfolio.
• Maintain accurate records of customer interactions and sales activities in the CRM system.
• Assist the Sales Support team with quote creation and Jira management when required.
• Occasionally attend trade shows, sales meetings, and road shows.
• Long-range responsibilities may include managing small to mid-size sales opportunities.

Skills & Abilities

• Able to consistently close sales opportunities.
• Strong knowledge of the broadcast and technology sectors preferred.
• Excellent verbal and written communication skills.
• Active listener with a ability to identify customer needs.
• Organized and focused with strong time management capabilities and the ability to prioritize tasks and meet deadlines.
• Some presentation skills, specifically the ability to convey technical concepts to non-technical audiences.
• Adaptability and willingness to learn new tools, technologies, and processes.

Qualifications

• 2+ years of experience in inside sales, sales support, or customer service—preferably in the broadcast or media technology industry.
• Some knowledge of Lawo’s product portfolio is a plus.
• Bachelor’s degree or equivalent.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with CRM (Dynamics 365, Salesforce, Hubspot) platforms is preferred.

OUR OFFER

• Job location: Toronto, Ontario
• Competitive Salary and attractive bonus
• 4 Weeks Vacation, plus Holidays
• Extended Health Care Benefits
• Life/AD & D & Long Term Disability Insurance
• 401K with Company Match
• Personal growth within an international environment