Head of Sales

Finofo; Calgary; On-site; CAD 100,000 - 150,000; Full time

Job summary

A fast-growing fintech company in Calgary seeks a Head of Sales to lead and build a sales team. This role involves shaping the sales strategy, driving revenue growth, and working closely with the founders. Ideal candidates have significant B2B SaaS experience and a proven record of scaling sales operations. The position offers competitive compensation and equity, plus a vibrant downtown office environment.

Benefits

Competitive compensation

Meaningful equity

Three weeks of vacation

Direct access to founders

High-trust work environment

Qualifications

• 5+ years of experience in B2B SaaS sales.
• Experience selling to finance teams.
• Track record of closing contracts in the mid–five-figure ACV range.

Responsibilities

• Build, lead, and mentor a team of AEs and BDRs.
• Design and refine our sales motion for predictability.
• Recruit and onboard top sales talent.

Skills

B2B SaaS sales experience

Leadership skills

Sales strategy design

Coaching abilities

Strong organization skills

Job description

About Finofo

Finofo makes global finance effortless. We help companies pay vendors, move money across borders, manage multi-entity cash, and stay compliant — all in one place.

Hundreds of fast-growing businesses already run their payments through Finofo. They move money in multiple currencies like locals, at a fraction of bank costs, and collect international payments without friction. We built deep ERP integrations, multi-entity workflows, and approval automations for finance teams that care about accuracy as much as speed.

That foundation is built. The next chapter is bigger.

Now we’re building what comes next — an AI-native Procure-to-Pay platform that understands how finance teams actually work. It collects, codes, matches, and approves invoices on autopilot. It’s the intelligent layer finance leaders have been waiting for, built to handle hundreds or thousands of invoices a month with zero manual pain.

We’ve raised over $5M from top fintech investors including Watertower Ventures, Motivate VC, and SaaS Ventures. We’re headquartered in Calgary, serving customers across Canada and the U.S.

(This role is an onsite position 5 days per week at our downtown Calgary office)

Why We’re Hiring

We’re entering the next phase of growth and need a sales leader who has been through it before, someone who knows what it takes to go from early traction to real scale.

We’re looking for a Head of Sales who understands how finance leaders buy. You’ve sold to CFOs, VPs Finance, and Controllers at companies with 50 or more employees, and you know how to navigate complex deals from the first conversation to the close.

You’ll build and lead a small team of talented AEs and BDRs, shape how we sell across North America, and bring the structure and consistency that turn momentum into growth. You’ll work directly with the founders and have the freedom to design the sales motion, recruit top performers, and set a culture built on excellence and accountability.

If you’ve done the 1 to 10 journey before and are ready to do it again with more ownership, more impact, and more upside, this is that moment.

What You’ll Do

• Build, lead, and mentor a team of AEs and BDRs to hit ambitious revenue goals
• Design and refine our sales motion, from outreach to close, to make it predictable and scalable
• Create a coaching culture where reps learn fast, execute with confidence, and always raise the bar
• Lead key deals yourself to stay close to the market and model what great looks like
• Build lightweight systems for forecasting, reporting, and pipeline management that bring clarity without adding friction.
• Partner with Marketing and Product to strengthen positioning, refine messaging, and align on ICP and go-to-market priorities
• Recruit and onboard top sales talent who bring energy, accountability, and customer empathy
• Work directly with the founders to shape pricing, sales strategy, and market expansion across Canada and the U.S.
• Help build the company’s reputation as the go-to platform for finance teams who want smarter, faster AP automation

Who You Are

• 5+ years of experience in B2B SaaS sales, with at least 2 years in a leadership or senior IC role
• Led or played a key role in taking a B2B SaaS company from early traction to meaningful scale
• Deep experience selling to finance teams, with a track record of closing contracts in the mid–five-figure ACV range. You know how CFOs, Controllers, and AP leaders evaluate solutions
• An exceptional coach who can build systems, set standards, and help every rep hit their potential
• You bring strong organization, follow-up, and forecasting habits that keep the team sharp and aligned
• You lead by example and know how to inspire performance through clarity, empathy, and accountability
• You recruit exceptionally and know what excellence looks like in sales talent
• Curious about how AI and automation are reshaping finance and eager to apply it in real workflows
• Motivated by building something lasting, and thrive in environments where speed, ownership, and grit matter

Let’s Be Honest

This is not a legacy sales org where you inherit a huge team. Finofo is building something ambitious and the pace is real. There will be pressure, messy days, and targets that challenge you. And there will also be wins that feel earned, customers who become advocates, and a product that keeps getting better because you help shape it.

This role is for someone who gets energy from building. Someone who believes in accountability, celebrates discipline, and understands that great sales cultures are built rep by rep, week by week. We are not looking for a playbook operator. We are looking for a leader who wants ownership, impact, and the chance to build a company that matters.

If you want comfort, there are easier roles out there. If you want to do the best work of your career and build something lasting with us, you will fit here.

What We Offer

• Competitive compensation with meaningful equity and a chance to help shape a company still early in its story
• A rewarding commission structure tied to team success and growth milestones
• Three weeks of vacation and all statutory holidays
• A direct line to the founders and a true seat at the table influencing strategy, product, and growth
• The freedom to build your own team and culture from the ground up
• A high-trust, high-accountability environment where ownership and results matter
• A growing customer base across Canada and the U.S., with the resources to scale further
• A stunning 4,200 sq. ft. downtown Calgary office with views of the skyline and mountains, a private entertainment room with Nintendo Switch and a large TV, stocked drinks and snacks, and a private lunch area for the team

Interview Process

We move fast and keep it real.

1. Recruiter Screen – first conversation to understand your story and what you’re looking for.
2. Hiring + Coaching Video – a short video where you share your approach to hiring, developing, and leading top sales talent.
3. Founders’ GTM Deep Dive – a working discussion about how you’ve built and led sales teams, with our AE joining briefly.
4. Founder Story Round (in person) – a casual conversation over dinner or in the office to make sure it feels right on both sides.
5. Offer + Reference Checks – we confirm details, speak with a few references, and move quickly to offer.

Ready to build something massive?

Apply now and let’s talk.