Head of Marketing & Strategy - TE

Kraft Heinz; Toronto; On-site; CAD 204,000 - 256,000; Full time

Job summary

A leading food and beverage company in Toronto seeks a Head of Marketing and Strategy – Taste Elevation. This role will lead comprehensive marketing strategies and manage the Taste Elevation portfolio, ensuring brand growth and market leadership. The ideal candidate has extensive marketing experience and excels in team collaboration and strategic planning, positioning them to influence cross-functional teams effectively. Competitive salary and benefits included.

Benefits

Healthcare benefits

Paid Time Off

Flexible Work Arrangements

Wellbeing programs

Long-Term Incentive (LTI)

Qualifications

• Proven experience in leading diverse teams and collaboration between cross-functional teams.
• Expertise in data analysis and market feedback utilization.
• Outstanding verbal and written communication skills.
• Experience in leading brand communications and managing agency relationships.

Responsibilities

• Define and implement marketing strategies that drive brand and category leadership.
• Spearhead brand initiatives by collaborating with cross-functional teams.
• Manage brand P&L and ensure financial targets are met.
• Drive household penetration and market share growth.

Skills

Team leadership

Strategic planning

Brand management

Data analysis

Marketing strategy

Creative development

P&L management

Communication skills

Job description

Overview

Head of Marketing and Strategy – Taste Elevation

Part of a high-performing team, the Head of Marketing and Strategy – Taste Elevation will collaborate closely with the Customer Sales Leads, finance, R&D and the CANAC leadership team to provide 360 short- and long-term strategic leadership, management and growth of the Taste Elevation portfolio in Canada.

Responsibilities

• Strategic Vision: Defining and implementing comprehensive short- and long-term strategies that drive brand resonance, customer and category leadership, and financial plan delivery.
• Collaborative Leadership: Spearheading brand initiatives through strategic collaboration, inclusive communication, and a shared sense of ownership. Collaborating closely with teams to define clear briefs, review results, and guarantee that all output consistently aligns with the brand's foundations and strategic objectives.
• Brand Stewardship: A proud champion and caretaker of iconic brands like Kraft PB, Philly, Heinz, Kraft Salad Dressing and more, driving household penetration and market share growth.
• Team Building: Developing the next generation of 360 Marketers, focusing on coaching high performing teams and growing capabilities across the marketing function.
• P&L Management: Supervising a comprehensive P&L to ensure financial targets are met while maintaining operational excellence.

The Individual

Our ideal candidate brings a breadth of marketing experience gained in the consumer-packaged goods industry. The Head of Marketing and Strategy – Taste Elevation will bring deep experience leading 360 marketing strategies including brand management, innovation and communication. This leader will be a consumer athlete – a versatile and capable leader who brings an understanding of all levers that generate value while working at speed and agility to adapt to a rapidly changing environment. They have a proactive, flexible and adaptable work style enabling them to lead and collaborate with cross-functional local and global teams.

Required Experience

• Proven experience in leading diverse teams, ensuring collaboration between cross functional and global teams.
• Strategic long-term planning capabilities, with a demonstrated history of developing and executing 3-5 year business strategies.
• Expertise in data analysis and market feedback, utilizing quantitative and qualitative data to inform strategic decisions for both in year and multi-year plans.
• Experience in leading brand communications and creative development; comfortable at managing agency relationships and pushing a creative agenda.
• Proficient knowledge of media and omni channel strategies with ability to assess and optimize the marketing mix to maximize ROI.
• Forward-thinking approach to innovation development and strategies with experience in commercialization and moving from idea to execution.
• Experience in defining, establishing, and tracking KPIs, with a focus on continuous improvement and measurable program success.
• Proficiency with using multiple information sources for developing a demand forecast, i.e., orders, shipments, consumption, weeks of supply, revenue management, distribution, velocity, and more.
• Experience owning and implementing brand P&L and revenue management decisions.
• Outstanding verbal, written, and interpersonal communication skills with a proven ability to work collaboratively across an organization.

Marketing Capabilities

• A Builder: An individual who is passionate about building a sustainable business portfolio and setting a clear direction. An entrepreneur at heart, always looking for opportunities to deliver results with a bias for speed and action.
• Consumer Obsessed: A consumer first mindset and marketing instinct – showing great empathy and adaptability to differing consumers. Clearly translating consumer insights and market analytics into action.
• A Change Maker: Someone who challenges the status quo, pushing brands and organizations forward to be the market leader.
• A Storyteller: Able to simplify the complex and has a strong ability to influence a wide team of cross functional partners, peers, and senior leaders within the organization.
• Inspiring Leader: Who will unlock the potential in your team to meet bold ambitions and execute with excellence. Ability to prioritize the greatest and most impactful projects and solutions for the organization.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

Salary and Benefits

New Hire Base Salary Range: 204,200.00 - 255,300.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Long-Term Incentive (LTI): In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs

• Financial - Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks

Location: Toronto - Queen's Quay - Headquarters

Equal Opportunity: Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.