Growth Marketing Specialist

Wagepoint; Canada; Remote; CAD 75,000 - 85,000; Full time

Job summary

A growing payroll solutions company is seeking a Growth Marketing Specialist to manage event planning and execution. This role involves supporting digital advertising campaigns, leading events, and driving customer engagement. The ideal candidate has 3+ years of B2B event management experience, strong project management skills, and a proven ability to create engaging event experiences. This position offers the flexibility of remote work.

Benefits

Professional development opportunities

Flexible work hours

Work from home

Qualifications

• 3+ years of experience in event planning and management, preferably in a B2B environment.
• Proven ability to manage multiple events simultaneously.
• Strong communication and interpersonal skills.

Responsibilities

• Support in execution of digital advertising campaigns.
• Lead the execution of webinars, trade shows, and customer dinners.
• Be a key driver of the annual Wagefest festival.

Skills

Event planning and management

Project management

Creativity

Relationship building

Detail-oriented

Data management

Tools

Hubspot

Job description

Growth Marketing Specialist

Department: Marketing

Employment Type: Full Time

Location: Canada - Remote

Compensation: $75,000 - $85,000 / year

Description

Who We are:

At Wagepoint, we’re good people. Maybe we’re biased. But that’s because Wagepointers bring the best versions of ourselves to do some of the best work in our careers.

We’re an authentic team who bring our diverse backgrounds, ideas, experiences and cultures together to make payroll magic. Speaking of, we “pull rabbits out of hats” for thousands of small business owners across the US and Canada who rely on our payroll software to pay their employees and process their payroll taxes. And we’re just getting started.

We’re growing and looking for more awesome people to join our merry band of misfits. We are looking for people who share our understanding that when it comes to our commitment to our customers: we mean business. Especially given that the consequences of getting payroll wrong can sometimes be dire.

If you are the kind of person who has always wanted to make a difference and be heard at work, Wagepoint will give you plenty of opportunity to do just that.

What You'll Be Expected To Own

Demand Generation & Marketing Execution

• Paid Media Execution: Support in execution of digital advertising campaigns (Google, LinkedIn, Meta).
• Email Marketing: Support in execution of email campaigns to engage prospects and customers including but not limited to events.
• Copywriting & Content: Develop compelling event promotion materials, landing pages, and follow-up messaging.
• Partnership Collaboration: Work closely with industry partners, sponsors, and affiliates.

Event Strategy & Execution

• Event Planning: Work with the Growth team to develop the concept and strategy for webinars, trade shows, and customer dinners.
• Event Execution: Lead the execution of webinars, trade shows, customer dinners, ensuring every detail is covered from concept to delivery.
• Wagefest Ownership: Be a key driver of our annual two-day Wagefest festival, collaborating across teams to create a standout event experience.
• Vendor Management: Source and manage vendors, venues, and suppliers, negotiating contracts and ensuring high-quality deliverables.
• Project Management: Develop and manage event timelines, budgets, and checklists to ensure smooth execution and alignment with company goals.
• Collaboration: Work closely with marketing, sales, and product teams to align event strategies with broader business objectives.
• Customer Engagement: Plan and execute customer-facing events, focusing on fostering strong relationships and delivering value.
• Lead Capture and Funnel Management: Be responsible for ensuring the successful capture and conversion of leads generated at events. Take charge in ensuring leads are processed, routed and followed up on by the sales team post show.
• Post-Event Analysis: Collect feedback, analyze performance, and provide recommendations for future event improvements.

What You Bring To The Table

• Experience: 3+ years of experience in event planning and management, preferably in a B2B environment. Experience with festivals or large-scale events is a plus.
• Project Management: Proven ability to manage multiple events simultaneously while meeting deadlines and budgets.
• Creativity: A knack for creating engaging and memorable event experiences.
• Relationship Building: Strong communication and interpersonal skills for working with vendors, stakeholders, and attendees.
• Detail-Oriented: Exceptional attention to detail and organizational skills.
• Flexibility: Willingness to travel for events and work flexible hours when needed.
• Data Management: Proven ability and understanding of Hubspot. Understand the backend mechanics of processing event leads in addition to reporting and analytics.

What We Bring To The Table

• Impact: Roll up your sleeves and directly contribute to the growth and success of Wagepoint by shaping our workforce.
• Culture: The opportunity to work with the world’s friendliest team, solving interesting problems together with an endless amount of laughter (We work hard, but we always have time for a bad joke or two).
• Growth: Opportunities for professional development and career advancement - we are always, always learning with a growth oriented mindset.
• Innovation: Work in an environment that encourages creativity and new ideas.
• Remote: The ability to work from home, forever! Wagepoint is a remote company, so you don’t have to worry about commuting to an office. Plus, more time with your pets is always a bonus!

Ready to embark on an exciting journey with us? Apply now and help us build the future of Wagepoint!