Growth & Marketing Manager

Klara Inc; Hamilton; On-site; CAD 70,000 - 90,000; Full time

Job summary

A growing technology startup in Ontario is seeking a hands-on Marketing Manager to lead its B2B marketing strategies. This role involves executing marketing campaigns, managing channels like content and social media, and contributing to the team's growth. Ideal candidates will have experience in digital marketing and analytics, and a strong passion for technology and open-source platforms.

Benefits

Competitive compensation

Professional growth opportunities

Collaborative startup culture

Qualifications

• Strong B2B marketing background, particularly in content and lead generation.
• Ability to manage campaigns across multiple channels including email and social media.
• Experience with website analysis and understanding of analytics tools.

Responsibilities

• Design and execute marketing strategy aligned with business goals.
• Drive campaigns across various channels ensuring measurable results.
• Manage contractors and freelancers for project-based support.

Skills

B2B marketing expertise

Content creation

Lead generation

Social media management

Analytical skills

Education

BA/BS in business

2+ years in marketing or related field

Tools

Google Analytics

Keyword Analysis tools

Social Media Automation tools

Job description

Overview

About Us As an international provider of technology services, Klara focuses on the art of open software and community-driven development to deliver software development services to its customers. We help customers standardize their environments running on open-source platforms.

About The Job We are seeking a hands-on, detail-oriented, and team-minded Marketing Manager to join our growing team. Reporting directly to the CEO, this role combines strategic planning, execution, and team coordination — owning Klara’s marketing strategy while actively driving its implementation.

You will lead content, email, social media, and sales enablement efforts, ensuring measurable results and impactful messaging. While strong B2B marketing expertise is essential — particularly in content, lead generation, and growth — an understanding of software development, storage technologies, and operating systems is highly valued. You’ll communicate technical topics effectively, deliver on ambitious goals, and contribute directly to our success in an agile, small-company environment.

Responsibilities

• Design and execute Klara’s marketing strategy, aligning initiatives with business goals.
• Owns pipeline reporting and dashboards; ensures qualified leads are handed off to engineering for meetings and technical validation
• Drive campaigns across content, email, social media, and digital advertising, directly creating deliverables where needed.
• Manage our social media presence, ensuring messaging reflects both our brand and technical expertise.
• Track and report on key marketing metrics, analyzing data to refine campaigns and improve performance.
• Identify and manage contractors, vendors, and freelancers to support specific projects or campaigns.
• Stay up-to-date on marketing best practices as well as industry developments in software, storage, and operating systems.
• Plan and execute measurable campaigns to drive demand, generate and nurture leads, and move prospects toward qualification.
• Perform keyword research and optimize content for visibility and engagement.
• Manage and direct content contractors, ensuring a steady flow of relevant, technically-informed material.
• Coordinate operational tasks and execute deliverables directly to keep projects on track.
• Evaluate customer journeys and improve engagement across all touchpoints.
• Act as a proactive problem-solver who can pivot between planning, managing, and hands-on delivery as required.

Skills and Qualifications

• BA/BS in business or 2+ years of experience in social media, marketing, communications, or a related field is required.
• Comfortable with technology and can pick up new platforms, tools, and features quickly.
• Very organized and is able to work in an agile manner but keep track of the larger goals
• Experience with website analysis using a variety of analytics tools including Google Analytics, Keyword Analysis tools and so on
• Sense of ownership and pride in your performance and its impact on a company's success
• Being a team player and being an avid collaborator.
• Experience and/or understanding of popular keyword tools (Google Search Console, SEMRush, etc)
• Experience working with Social Media Automation tools (SproutSocial, Loomly, Hootsuite etc.)
• Desired: Understanding of WordPress-based website administration

Interested in becoming part of a startup with more than a 300% YoY growth with Fortune 50 companies as its customers? Working with our team means being part of a supportive, agile working environment that focuses on both personal growth, ethics and elevating the team as we increase our customer base.

Why Klara Inc.

• Opportunity to work on cutting-edge open source technologies.
• Collaborative and innovative startup culture.
• Engagement with large enterprise clients for diverse project experiences.
• Competitive compensation and benefits package.
• Professional growth and development opportunities.

To apply, please submit your resume, and a note detailing your experience and appetite for this role, and the importance of open source communities to you either via the form on the right or via e-mail at hiring [at] klarasystems.com.

Klara Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.