Growth & CRO Lead: Web Experience & Optimization

Intuit Inc.; Toronto; On-site; CAD 127,000 - 173,000; Full time

Job summary

A leading financial software company is seeking a Staff Marketing Manager to optimize conversion funnels for QuickBooks & Mailchimp. The role requires developing strategic roadmaps, conducting A/B testing, and collaborating with cross-functional teams. Ideal candidates will have 8+ years in conversion optimization and analytics tools like Adobe Analytics. A competitive compensation package includes a salary of $127,500 to $172,500, cash bonuses, and equity rewards.

Benefits

Competitive compensation package

Cash bonuses

Equity rewards

Comprehensive benefits

Qualifications

• 8+ years of experience in conversion rate optimization with proven results.
• 6+ years developing website strategy, managing complex programs.
• Hands-on experience with analytics and experimentation tools.

Responsibilities

• Define a strategic roadmap for QuickBooks & Mailchimp websites.
• Develop and prioritize the experimentation roadmap.
• Use A/B testing for optimizing web acquisition funnels.

Skills

Conversion rate optimization

Website strategy development

Web analytics analysis

Creative problem solving

Strong communication

B2B marketing experience

Tools

Adobe Analytics

Google Analytics

Optimizely

Adobe Target

Job description

A leading financial software company is seeking a Staff Marketing Manager to optimize conversion funnels for QuickBooks & Mailchimp. The role requires developing strategic roadmaps, conducting A/B testing, and collaborating with cross-functional teams. Ideal candidates will have 8+ years in conversion optimization and analytics tools like Adobe Analytics. A competitive compensation package includes a salary of $127,500 to $172,500, cash bonuses, and equity rewards.