Global Channel Marketing Director

Cybersecurity Marketing Society; Canada; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading cybersecurity organization is seeking a Global Channel Marketing Director in Canada or the United States. This role involves executing partner marketing programs across a global channel ecosystem, driving demand through co-marketing campaigns, and managing partner enablement. Candidates should have over 8 years of experience in B2B and channel marketing, with strong project management and communication skills. The company fosters a culture of growth and innovation, offering competitive compensation and benefits.

Benefits

Competitive time off

Paid parental leave

Wellbeing resources

Qualifications

• 8+ years of B2B marketing focused on channel or partner marketing in cybersecurity.
• Experience with Resellers, GSIs, hyperscalers, or services partners.
• Proven record of executing joint demand programs.

Responsibilities

• Support partner marketing strategy aligned with corporate priorities.
• Collaborate with channel sales to execute joint marketing plans.
• Design and deliver co-marketing campaigns.
• Administer Market Development Funds and track utilization.
• Develop enablement materials for partners.
• Measure program impact and deliver performance reports.

Skills

B2B marketing experience

Channel marketing experience

Project management skills

Salesforce proficiency

Data-driven mindset

Excellent communication skills

Tools

Salesforce

HubSpot

Marketo

Partner marketing platforms

Job description

About Keyfactor

Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale— and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!

Title

Global Channel Marketing Director

Location

Canada or United States; EST or CST

Experience

Senior Level

Job Function

Marketing

Employment Type

Full-Time

Industry

Computer and Network Security

About the Position

The Global Channel Marketing Director will execute and optimize Keyfactor’s partner marketing programs across our global channel ecosystem—including Resellers, Global Systems Integrators (GSIs), hyperscalers, managed service providers (MSPs/MSSPs), and reseller partners. This role drives demand, enablement, and engagement through scalable co‑marketing campaigns, events, and joint programs that generate partner‑sourced and influenced pipeline.

Applicants must hold U.S. citizenship or U.S. permanent resident status. If located in Canada, applicants must hold Canadian citizenship.

Responsibilities

Partner Program & Strategy Execution

• Support the global partner marketing strategy aligned with Keyfactor’s corporate and regional priorities.
• Collaborate with channel sales, GSI alliance managers, and hyperscaler partner leads to build and execute joint marketing plans that accelerate revenue and expand partner reach.
• Serve as the central point of contact for partner marketing execution across Resellers, GSIs, hyperscalers, and services partners.
• Ensure campaign alignment across partner types, regions, and sales plays.

Co‑Marketing Campaigns & Events

• Design and deliver co‑marketing campaigns that generate demand and awareness through joint digital programs, webinars, regional events, and industry conferences.
• Support partner‑led and joint events—including planning, logistics, promotions, and post‑event follow‑up.
• Develop and maintain campaigns‑in‑a‑box, partner playbooks, and co‑branded collateral tailored for multiple partner types.
• Collaborate with Product and Field Marketing to ensure unified messaging across all partner activities.

MDF & Budget Management

• Administer Market Development Funds (MDF) and co‑op budgets: manage requests, approvals, compliance, and ROI tracking.
• Guide partners in developing impactful MDF plans and ensure funds are aligned to sales priorities.
• Track and report MDF utilization and pipeline outcomes.

Partner Enablement & Communications

• Develop and distribute enablement materials (solution briefs, sales guides, joint case studies, win wires, and training decks).
• Own partner communications, including newsletters, partner portal updates, and event announcements.
• Collaborate with channel and partner sales to strengthen engagement and readiness across all partner types.
• Maintain and optimize the Keyfactor Partner Portal as a central hub for assets, announcements, and campaign content.

Performance Measurement & Reporting

• Work with marketing operations and partner sales to measure program impact, including pipeline sourced/influenced, engagement metrics, and ROI.
• Deliver regular reports on campaign performance, MDF ROI, and partner engagement.
• Leverage insights to improve execution and partner satisfaction.

Skills and Qualifications

• Deep partner acumen: 8+ years of B2B marketing experience focused on channel or partner marketing in cybersecurity, SaaS, or IT infrastructure.
• Experience marketing with or through Resellers, GSIs, hyperscalers, or services partners.
• Proven record of executing joint demand programs and co‑branded campaigns that drive measurable results.
• Strong project management and cross‑functional coordination skills.
• Proficiency with Salesforce, HubSpot/Marketo, and partner marketing platforms (Impartner, Allbound, or equivalent).
• Data‑driven mindset with the ability to translate metrics into insights.
• Excellent writing, presentation, and partner‑facing communication skills.

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special:

• Second Fridays (a company‑wide day off on the second Friday of every month minus November and December of 2025 due to the holiday schedule). Please note that this benefit is subject to change.
• Comprehensive benefit coverage globally.
• Generous paid parental leave globally.
• Competitive time off globally.
• Dedicated employee‑focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non‑profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings – followed by group gatherings.

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:

Trust is paramount.

We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.

Customers are core.

We strategize, operate, and execute through a customer‑centric view. We prioritize the security interests of our customers, and we act as if their data were our own.

Innovation never stops, it only accelerates.

The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.

We deliver with agility.

We thrive in high‑paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.

United by respect.

Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.

Teams make “it” happen.

Vision and goals are not individually achievable— they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

REASONABLE ACCOMMODATION

Applicants with disabilities may contact a member of Keyfactor’s People team via [e-mail] and/or telephone at 1.216.785.2990 to request and arrange for