Ecommerce Marketing Coordinator / Coordinateur·trice marketing e-commerce

Prana; Brampton; On-site; CAD 50,000 - 70,000; Full time

Job summary

A sustainable food company located in Brampton is seeking an E-commerce Marketing Coordinator to enhance its online presence in the Canadian market. The role involves maintaining product catalog consistency, executing email campaigns, and analyzing performance metrics. Candidates should have a degree in digital marketing and 2-3 years of relevant experience, with strong skills in digital marketing and e-commerce. Bilingual proficiency in French and English is required.

Benefits

Equal opportunity employer

Diversity and inclusion promotion

Qualifications

• 2-3 years of experience in digital marketing and/or e-commerce management.
• Strong interest in organic and sustainable food.
• Curious and proactive, staying up to date with digital trends.

Responsibilities

• Ensure product catalog updates and consistency across platforms.
• Perform quality assurance checks on the digital platforms.
• Coordinate and execute email marketing campaigns.

Skills

Digital marketing

E-commerce management

Bilingual French/English

Analytical skills

Organizational skills

Education

Bachelor’s degree in digital marketing or related field

Tools

CMS (Shopify)

SEO/SEM tools

Analytics tools (GA4)

CRM (Klaviyo)

Job description

Are you passionate about digital marketing and e-commerce, and want to contribute to the growth of a committed and sustainable brand? PRANA is waiting for you!

We are PRANA, a mission-driven company that uses business as a driver for change, looking for someone like you who wants to contribute.

PRANA is a Montreal-based certified B Corp company, leader in manufacturing and commercializing organic snacks and breakfasts. Founded in 2005 by couple Alon Farber and Marie-Josée Richer, the company's mission is to create delicious food that is better for consumers, farmers and the planet. Made in their factory in Montreal, all of our products are certified organic, gluten-free, vegan and responsibly sourced.

ABOUT THE ROLE

As an E-commerce Marketing Coordinator, you will play a key role in executing and optimizing our online activities, primarily for the Canadian market (D2C site and marketplaces). Reporting to the Ecommerce Manager, you will help ensure the quality, fluidity, and performance of our digital operations. This role requires strong organizational, analytical, and execution skills, in an environment where versatility and rigor are essential.

RESPONSIBILITIES PRINCIPALES

• Ensure product catalog updates and consistency (descriptions, images, pricing, promotions) on the D2C site and marketplaces.
• Perform quality assurance (QA) checks on the site: visuals, links, texts, UX, customer journey.
• Contribute to executing email (CRM) campaigns: programming, segmentation, A/B testing, performance tracking.
• Coordinate the launch of promotional campaigns and ensure their proper execution.
• Track and analyze key performance indicators (traffic, conversion, retention, campaign performance) and recommend optimizations.
• Support the management and optimization of marketplace accounts (e.g., Amazon) by ensuring product listings’ quality and consistency.
• Participate in continuous improvement projects related to the site (UX, features, reporting).
• Assist with budget and timeline tracking for assigned projects.
• Actively collaborate on digital marketing initiatives and team brainstorming sessions.

PROFILE RECHERCHÉ

• Bachelor’s degree in digital marketing, e-commerce, or a related field.
• 2–3 years of experience in digital marketing and/or e-commerce management.
• Technical knowledge: CMS (Shopify is an asset), SEO/SEM, analytics tools (GA4), CRM (Klaviyo or equivalent).
• Analytical, rigorous, and organized mindset with the ability to manage multiple projects simultaneously.
• Curious and proactive, staying up to date with digital trends and e-commerce best practices.
• Team player with the ability to collaborate across departments (logistics, customer service, marketing).
• Bilingual French/English (spoken and written)
• Strong interest in organic and sustainable food.

Prana is an equal opportunity employer that promotes diversity and inclusion. The company will consider all qualified applicants for employment regardless of race, color of skin, religion, gender, sexual orientation, gender identity, ethnicity, age, their indigenous status or any factors that could be considered discriminatory. If you require accommodation during the recruitment process, we will work with you to meet your needs.

APERÇU DU RÔLE

En tant que Coordinateur·trice marketing e-commerce, tu joueras un rôle clé dans l’exécution et l’optimisation de nos activités en ligne, principalement pour le marché canadien (site D2C et marketplaces). Sous la supervision de l’Ecommerce Manager, tu contribueras à assurer la qualité, la fluidité et la performance de nos opérations numériques. Ton rôle demandera une forte capacité d’organisation, d’analyse et d’exécution, dans un environnement où la polyvalence et la rigueur sont essentielles.

RESPONSABILITÉS PRINCIPALES

• Assurer la mise à jour et la cohérence du catalogue produits (descriptions, images, prix, promotions) sur le site D2C et les marketplaces.
• Effectuer le suivi qualité (QA) du site : visuels, liens, textes, UX, parcours client.
• Contribuer à l’exécution des campagnes emailing (CRM) : programmation, segmentation, tests A/B, suivi des résultats.
• Coordonner la mise en ligne des campagnes promotionnelles et s’assurer de leur bonne exécution.
• Suivre et analyser les indicateurs de performance clés (trafic, conversion, rétention, performance des campagnes) et proposer des optimisations.
• Appuyer la gestion et l’optimisation des comptes marketplaces (ex. Amazon) en assurant la qualité et la cohérence des listings produits.
• Participer à des projets d’amélioration continue liés au site (UX, fonctionnalités, reporting).
• Soutenir le suivi des budgets et des échéanciers pour les projets sous responsabilité.
• Collaborer activement aux initiatives marketing digitales et aux brainstormings d’équipe.

PROFIL RECHERCHÉ

• Baccalauréat en marketing digital, e-commerce ou domaine connexe.
• 2–3 années d’expérience en marketing numérique et/ou gestion e-commerce.
• Connaissances techniques : CMS (Shopify un atout), SEO/SEM, outils d’analytics (GA4), CRM (Klaviyo ou équivalent).
• Esprit analytique, rigoureux et organisé, avec une capacité à gérer plusieurs projets simultanément.
• Curiosité et proactivité, à l’affût des tendances numériques et des meilleures pratiques en e-commerce.
• Capacité à travailler en équipe et à collaborer avec différents départements (logistique, service client, marketing).
• Bilinguisme français/anglais (oral et écrit).
• Intérêt marqué pour l’alimentation biologique et durable.

Prana est un employeur souscrivant au principe de l’égalité d’accès à l’emploi favorisant la diversité et l’inclusion. L’entreprise prendra en considération tous les candidats qualifiés pour l’emploi, peu importe leur race, la couleur de leur peau, leur religion, leur sexe, leur orientation sexuelle, leur identité de genre, leur origine ethnique, leur âge, leur statut d’autochtone ou tout autre facteur pouvant être considéré comme discriminatoire. Si vous avez besoin d’un accommodement durant le processus de recrutement, nous travaillerons avec vous afin de répondre à vos besoins.