Director Performance Marketing

Farber Group; Remote; CAD 160,000 - 190,000; Full time

Job summary

A leading debt solution provider is seeking a Director of Performance Marketing to drive digital strategies and lead a passionate marketing team. This remote role involves optimizing media investments and ensuring significant customer growth through innovative media strategies. Candidates should have over 10 years in digital marketing and proven leadership abilities, with a focus on data-driven decision-making in an agile environment. The position offers a competitive salary and bonus package.

Benefits

Competitive salary

Performance bonuses

Inclusive workplace initiatives

Qualifications

• Proven leadership in recruitment and development of staff.
• Strong funnel optimization experience in lead generation.
• Ability to communicate complex data insights effectively.

Responsibilities

• Lead and motivate a team of performance marketers.
• Develop integrated performance marketing strategies.
• Monitor consumer trends and market landscapes.

Skills

Leadership skills

Digital marketing expertise

Data analysis

Project management

Creative mindset

Effective communication

Education

10+ years in digital/performance marketing

Job description

Position: Director, Performance Marketing
Location: Remote (Canada)
Industry: Financial Services
Department: Marketing
Employment Type: Permanent / Fulltime
Salary: $160,000 - $190,000 + Bonus

Company Information

Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.

And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client‑centric team members to play critical roles in helping us reach our ambitious goals.

If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help.

Role Summary

Are you an energetic, resourceful, curious, and data‑driven performance marketer who excels at leading marketing teams and working with agency partners that love to deliver innovative media strategies and optimize media investments? If so, then you’ll love this challenge.

As the head of Performance Marketing, you’ll report directly to and partner with our VP, Marketing. You will join us as a key member of the Marketing Leadership team and be a go‑to subject matter leader for the company. You will be responsible for setting the performance marketing strategy and ensuring our digital media investments are fully optimized, with the goal of generating and capturing greater demand that converts into qualified leads, resulting in significant customer growth.

This role leads a small but experienced, skilled, and growing performance marketing team, along with a roster of ad agencies and contractors. You will also collaborate and consult with the rest of the marketing team and fully leverage our internal experts on the IT, Data & Project Management teams—all while overseeing the management of high‑profile marketing projects.

Key Responsibilities

• First and foremost, lead, coach and motivate a growing team of passionate, curious, and experienced performance marketers, along with a roster of media agencies.
• Support and deliver against the overall marketing strategies, across all digital channels by developing integrated performance marketing strategies to create and capture the growing demand for our services.
• Oversee the implementation of all our performance marketing plans, in collaboration within internal and external partners across various channels that include but not limited to SEM, SEO, Mobile, Programmatic, Display, OLV, CTV, and paid Social.
• Develop forecasts, set clear KPIs, and well‑defined measures of success, reporting on results and providing recommendations for continuous improvement.
• Implement where needed and ensure we have the appropriate tracking to measure and analyze our online media spend.
• Champion and utilize Marketing Mix Modeling (MMM), multi‑touch attribution and cohort analyses to continuously refine investment strategy and optimize ROI.
• Monitor the shifting consumer online habits & preferences, the market & media trends, our competitive landscape, and customer feedback, to uncover consumer insights to inform strategic marketing direction and to increase marketing effectiveness.
• Develop and manage, in collaboration with IT and the MLT, our marketing technology strategy and multi‑year resourcing plan.
• Manage the performance marketing budget and deliver all projects/activities within agreed budgets and timelines.
• Lead the ongoing effort to conceptualize, test, evaluate and present new go‑to‑market tactics, programs, & campaigns, that drive the highest possible performance.
• Manage agency resources to maximize value utilizing their specific expertise to extend the capabilities of the internal team.
• Build organizational rigor, foster a collaborative working environment, and model a positive team‑first culture for your team and across the company.

Qualifications

• 10+ years of experience in digital/ performance marketing, learned & delivered in fast‑paced, agile & growth‑based, lead generation organizations.
• Proven leadership skills in the ability to recruit, mentor, motivate, coach and develop employees.
• Strong understanding of digital/ performance marketing in the lead generation space, with demonstrated funnel optimization experience and a proven track record of results.
• Strategic thinker, with a curious and creative mindset that values constant and ongoing learning through constant experimentation.
• Effective communication with stakeholders across all levels, with the ability to simplify the complex, and bring data insights to life.
• A data‑backed and results‑driven mindset, adept at analyzing results, finding insights, and creating action plans to deliver ongoing improvements.
• Proven success with developing and implementing digital media plans, including strategic planning, resource management, tactical implementation, and end‑to‑end testing plans.
• You have experience developing and managing online ad campaigns & digital strategies across all platforms.
• You are passionate about the evolving digital marketing landscape and a strong knowledge and understanding of current trends in the digital marketing space.
• Excellent project management skills with the ability to juggle multiple projects, manage through ambiguity effectively, fostering teamwork, open communication and improving collaboration.
• Exceptional eye for detail and great problem solving and decision‑making skills.
• The energy and enthusiasm to inspire people around you and add to our fun spirited team.

Our Culture at Farber

At Farber, we’re in the business of helping people—and this ethos extends not only to our clients, but to our employees, partners. We are committed to taking action and to deliver an inclusive, diverse, and equitable workplace that our staff experience every day. This commitment also shapes our culture, which is one of a kind and unique. We are proud to have a dedicated culture committee who organize events, and consists of staff volunteers, they hand out awards for recognition and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.

Accessibility Statement

• If you require any accommodations throughout the recruitment process—including alternate interview formats, accessible materials, or any other accommodations—we encourage you to contact us at [e-mail].