Director of Sales - Canada

Grasslands Recruitment Specialists; Quebec; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

A recruiting firm is seeking a Director of Sales in Canada to lead strategic sales efforts in agriculture. This role involves managing a team, developing market strategies, and building external relationships. Candidates should have over 10 years of sales leadership experience, a background in farming, and excellent communication skills. This position requires frequent travel and offers both office and field-based work opportunities.

Qualifications

• 10+ years of successful sales leadership in agricultural machinery.
• Identified background in farming and agriculture.
• Proven ability to build deep customer and dealer relationships.

Responsibilities

• Achieve sales budget with national accountability.
• Lead a team of 10 to 12 industry professionals.
• Develop and execute sales and marketing strategies.

Skills

Sales leadership

Relationship management

Strategic thinking

Technical aptitude

Communication skills

Job description

DIRECTOR OF SALES - CANADA - AGRICULTURE

Grasslands Recruitment Specialists has been retained to recruit a Director of Sales to lead the organization’s strategic direction, operations, administration, and sales efforts in Canada. This leadership role will oversee the development and execution of a go-to-market strategy, strengthen existing distribution partnerships, expand market channels, and drive overall profitability.

Do you have the leadership and commercial acumen to drive both sales growth and profitability while inspiring a high-performing team?

Are you a strategic thinker and relationship-builder who thrives on creating innovative solutions, developing sales programs, and engaging stakeholders at all levels?

If so, read on!

ABOUT GRASSLANDS RECRUITMENT SPECIALISTS

We are a recruiting and executive search firm that has been connecting Canadian agriculture since 1996. With over 85 years of combined experience in the industry, we provide specialized recruiting services for our clients. Our focus is to find the best candidate for our clients and the perfect opportunity for career seekers. As a search firm, we have dedicated our resources to being an integral part of the continued growth and diversity of the Canadian agricultural economy. Our team is strategically placed throughout the Canadian labor market—understanding the needs of national and international agribusiness employers.

ABOUT OUR CLIENT

This family-owned company is an internationally recognized leader in professional arable farming, offering powerful, versatile, and high-quality equipment for soil cultivation, seeding, and crop protection. Its focus is on developing innovative solutions that help farmers meet the global challenge of feeding the world.

A DAY IN THE LIFE OF THE DIRECTOR OF SALES

The Director of Sales holds national accountability and responsibility to achieve sales budget. You will have a strong focus on achieving growth and profitability targets, as well as providing strategic, operational, and sales leadership for a team of 10 to 12 industry professionals. You will work in close collaboration with Canadian Directors of Finances and Operations, and international headquarters to execute agreed-upon sales and marketing strategies, oversee dealer development and management, and ensure alignment across financial, administrative, and sales functions. You will represent the company to all external stakeholders, lead and support your team in meeting performance objectives, manage staffing and recruitment, and ensure compliance with company policies, financial regulations, and dealer agreements. Additionally, you will foster a high-performance culture, enhance internal processes, and drive customer engagement through product launches, trade events, and strategic dealer relationships.

WORK SCHEDULE

This is an office and field-based position.

AM I A GOOD FIT FOR THIS EXCITING OPPORTUNITY?

Ideal Candidates will have:

• Identified background in farming and agriculture, specific ag equipment experience is a strong asset.
• 10+ years of successful sales leadership in agricultural machinery, with experience driving deals and negotiating pricing through direct and dealer channels.
• Proven dealer relationship management.
• Solid technical aptitude paired with excellent communication and intercultural skills.
• Proven ability to build deep customer and dealer relationships.
• Willingness and ability to travel frequently, both nationally and internationally.
• Skilled in developing strategies and translating them into actionable, results-driven plans.
• International experience, ideally with a European company or in an intercultural environment.

READY TO MOVE FORWARD?

We understand your time is valuable, so we have a very quick and easy application process. If you feel that you would be right for this Director of Sales position, please click on APPLY and follow the self-serve application process or email your resume to [e-mail]

Questions may be addressed in confidence to Blair Clark at [phone].

Individuals who hold Canadian Citizenship or Permanent Canadian Residency need only apply. As per Grasslands Group of Companies Privacy Policy, your personal information will be kept in complete confidence.

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