Director of Brand Strategy

Frank & Oak; Montreal (administrative region); On-site; CAD 125,000 - 150,000; Full time

Job summary

A leading menswear brand in Montreal is seeking a seasoned brand strategist to elevate its market positioning. You will be responsible for developing innovative communication strategies and leading a talented team to enhance brand value. Candidates should have over 8 years of experience with major consumer brands or creative agencies, a deep understanding of multi-platform concepts, and a strong network in the media industry. Enjoy comprehensive benefits, competitive salary, and a vibrant work environment.

Benefits

Complete health benefits package

Bank of free store credits

Pool and Ping Pong tables

Qualifications

• 8+ years of experience at a leading consumer brand or creative agency.
• Experience managing external creative and marketing agencies.
• Established network of media partners and collaborators.

Responsibilities

• Elevate brand through unique market positioning.
• Develop communication strategies for brand reinforcement.
• Lead brand and concept development team across platforms.

Skills

Strategic planning & communications

Multi-platform concept development

Partnership management

ECommerce knowledge

Creative agency experience

Job description

Frank & Oak is a leading vertically integrated menswear brand and retailer selling across North-America through its online boutique -- www.frankandoak.com. It has seen tremendous growth momentum and media coverage (TIME, Tech Crunch, The Next Web, GQ) for both its garments and its unique menswear membership experience.

Job Description

Where you’ll make a difference:

• Elevate the Frank & Oak brand through a clear and unique market positioning and cultural relevance
• Develop innovative initiatives and communication strategies to reinforce the positioning
• Evolve and refine the Frank & Oak voice and visual direction to align with brand values
• Lead our brand and concept development team as well as content strategy across online and offline platforms
• Develop cross‑functional initiatives by partnering with retail, marketing and technology
• Be at the heart: you will join our company leadership and have a clear input on the company’s future

Qualifications

What you have:

• Minimum of 8 years experience at a leading consumer brand or creative agency working with consumer brands
• Experience with strategic planning & communications and multi‑platform concept development
• Managed partnerships with media companies and has an established network of collaborators
• Experience in managing external creative and marketing agencies
• Knowledge of eCommerce and online transactional platforms

Additional Information

Why you want to work with us:

• Be at the forefront of the omni‑channel evolution of retail + technology
• Nothing beats living in the greatest neighbourhood in Montreal, and working with a team of dynamic and talented people
• Complete health benefits package: health, dental, medical, and optical coverage, and no‑questions‑asked personal days
• Bank of free store credits refreshed on a yearly basis
• Competitive salary and great work environment (Yes! Pool AND Ping Ping Tables)

Awarded to Frank & Oak:

• 2015 Top 10 Retail Innovator in the World 2015 by Fast Company
• 2014 Entrepreneur of the Year Finalists by EY
• 2013 Innovator of the Year in Canada by PwC
• 2012 New Startup of the Year in Canada by KPMG