Director, Media Strategy and Planing

Firewood Marketing, Inc.; Vancouver; Hybrid; CAD 140,000 - 150,000; Full time

Job summary

A leading digital marketing agency in Metro Vancouver is seeking a Director of Media Strategy & Planning to lead online marketing strategies and optimize paid campaigns. The ideal candidate will have over 12 years of experience in digital marketing leadership and will manage a talented team while driving successful outcomes for major technology clients. This role offers a salary range of CAD 140,000 – 150,000 and is currently remote with potential office work in the future.

Benefits

Competitive salary

Work from home flexibility

Professional development opportunities

Qualifications

• 12+ years of digital marketing leadership.
• Proven experience presenting to clients.
• Resourceful and self-directed leader.

Responsibilities

• Interface with senior executives to provide thought leadership.
• Manage and mentor a team of media associates.
• Develop media plan strategies for client campaigns.

Skills

Digital marketing leadership

Communication skills

Campaign management

Cross-functional communication

Strategic thinking

Education

Undergraduate degree

Master's degree

Tools

Google Analytics

Digital Ad Servers

Campaign optimization platforms

Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers ).

About the Role

In the Director, Media Strategy & Planning position, you will help to shape and execute the online marketing strategies, develop and optimize highly-effective paid campaigns across media channels, with the goal to increase customer base and engagement levels. This is a role where you will partner with client managers and innovation leaders from one of our major technology clients. Our ideal candidate is an outstanding senior digital marketing leader with experience across all facets of digital marketing, a fast and flexible go-getter who jumps on new opportunities, with a natural aptitude for collaboration. Humility and collaboration are also a big part of their DNA. Sound like you? Then let’s get acquainted!

At this time, all positions are exclusively work from home. Once the company decides to resume normal office operations, your time will be spent in our office, though frequency is subject to change based on business needs and general health and safety considerations.

Responsibilities:

• Interface with senior executives and provide thought leadership on media landscape
• Manage and mentor a team of associate directors, media planners and media buyers
• Think strategically about complex programs for multiple clients and a global portfolio, providing thoughtful recommendations and action plans for campaigns that drive high ROI
• Manage resources across a global portfolio of paid media programs
• Develop media plan strategies and tactically execute online customer acquisition campaigns in alignment with customer goals
• Drive and execute large scale paid campaigns across Google media channels (Google Ads SEM, GDN, YouTube, DV360, etc) and Social channels (Facebook, Instagram, LinkedIn, Twitter, and others)
• Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking, automation, script creation and reporting
• Analyze, review and present Quarterly Business Reviews to stakeholders and recommend areas of growth for the account.
• Mentor your team to develop and tactically execute online customer acquisition strategies and campaigns for our client’s products
• Responsible for team-wide key performance metrics on large scale paid campaigns
• Lead strategy and recommendations for customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).
• Work closely with multiple clients to drive success in meeting their goals and partner with the cross-channel leads for integrated campaign program development.
• Oversee client financials and account profitability
• Mentor, manage, and grow direct reports

About You

The essentials:

• 12+ years of digital marketing leadership with deep expertise across the Google Stack, major social platforms (Meta, LinkedIn, X, TikTok), and advanced programmatic media.
• Strong communication skills required, with proven experience presenting to clients and vendor partners
• Proven leader in full-lifecycle digital campaign management, from strategy and planning to execution and insightful reporting
• Resourceful and self-directed leader who thrives in dynamic environments, adept at managing uncertainty and working autonomously to achieve objectives
• Excellent leadership, management and organization skills
• Highly skilled in driving effective cross-functional communication, ensuring alignment and synergy within a fast-paced, energetic team environment
• Exceptional presentation and communication skills, with a proven ability to articulate and present complex data insights clearly and compellingly to clients
• Proven strategic capabilities, consistently translating complex challenges into innovative recommendations, robust action plans, and campaigns that drive ROI
• Innately proactive and highly organized, this disciplined self-starter consistently takes initiative to achieve ambitious goals
• A proven entrepreneurial mindset, adept at spearheading initiatives and strategies that accelerate the organization's growth trajectory

Not a must, but a plus:

• Undergraduate degree required, showcasing robust analytical skills and strong academic achievement. Master's degree a plus
• Proficiency with digital Ad Servers, advanced campaign optimization platforms, and online tracking solutions, particularly Google Analytics, is a distinct advantage

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.

What We Offer

Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range$140,000—$150,000 CAD

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

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At Monks, we are committed to protecting your personal information. As part of our recruitment process, we collect and process personal data to evaluate your application and communicate with you. To understand how we handle your information, including the types of data we collect, how we use it, and your rights, please read our Monks Candidate Privacy Notice . We encourage you to review this notice to ensure you are fully informed about how your data will be managed during your application process.

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Monks does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.