Director, Marketing Strategy & Support

Federated Co-operatives Limited; Saskatoon; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading co-operative organization in Saskatchewan is seeking a Director, Marketing Strategy & Support to lead a marketing team and develop strategies. Candidates should have over 10 years of experience in digital marketing and leadership. The role is hybrid, allowing flexibility in location. You'll work with senior managers to enhance member experiences and ensure effective brand alignment across all platforms. This position offers competitive salaries and a comprehensive benefits package, encouraging a collaborative work culture.

Benefits

Competitive salaries

Comprehensive benefits package

Employer‑contributed pension plan

Qualifications

• 10+ years of relevant experience in marketing with an emphasis on digital marketing.
• Experience leading a team of direct reports.
• Affiliation with marketing and communications professional bodies is an asset.

Responsibilities

• Guide development of marketing strategies and materials.
• Lead the creation of personalized customer experiences.
• Oversee senior managers to ensure brand alignment.

Skills

Digital marketing

Marketing technology

Team leadership

Client engagement

Education

Bachelor’s degree in business administration, communications, or journalism

Job description

Federated Co-operatives Limited (FCL) is hiring a Director, Marketing Strategy & Support on a permanent basis.

We’re seeking a marketing leader with a broad understanding of marketing and analytics paired with a passion for creating positive member experiences on digital and traditional marketing channels. This leader will champion targeted digital marketing and marketing technology innovation that drives measurable results through collaboration. They will guide a talented management team that works with business leaders and an incredible network of local Co‑op marketers to strengthen a purpose‑driven brand that resonates with customers, members and communities across Western Canada.

This position is a hybrid opportunity, preferably based in Saskatoon, SK. However, base location may be flexible depending on the candidate.

What you’ll do:

• Guide the development of CRS marketing strategies and materials for digital and traditional channels, ensuring materials are relevant to current industry and market trends.
• Equip local Co‑ops with essential tools, resources, and guidance to deliver effective, market‑driven campaigns.
• Lead the creation of personalized, targeted customer experiences and loyalty initiatives that drive satisfaction and brand loyalty.
• Steward the growth of the CRS brand to reflect purpose, values, and market differentiation while maintaining local relevance.
• Lead senior managers and professionals to ensure consistent brand alignment and seamless execution across all touchpoints.

Who you’ll work with:

You will join a marketing team that has received multiple awards and accolades from respected industry associations. You will be one of two directors reporting to the Associate Vice President (AVP), Brand & Marketing. Your role will foster a culture of innovation, encourage employee engagement, and drive value creation. The successful candidate will lead 6 direct reports and their teams to design programs that support both central strategies and local operational effectiveness.

Why it matters:

We help local Co‑ops grow and thrive by offering a range of professional services, including marketing, market research, information technology, human resources, accounting, risk management and business development.

Who you are:

You are looking for a career in marketing leadership and:

• Have 10+ years of relevant progressively responsible experience in marketing with an emphasis on digital marketing and marketing technology.
• Have experience leading a team of direct reports.
• Have a bachelor’s degree in business administration, communications, or journalism (a combination of relevant education and experience may be considered).
• Have affiliation with marketing and communications professional bodies (considered an asset).
• Have experience with cooperative advertising programs.

What we offer:

• Competitive salaries, short-term incentives, a comprehensive benefits package, and an employer‑contributed pension plan.
• Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.
• As a co‑operative, we do business differently. We believe in working together to serve Western Canadians, delivering profits back to our communities and investing in sustainable growth. To learn more about who we are and what we offer, visit www.fcl.crs.

We are committed to providing reasonable accommodations throughout the recruitment process to ensure an enjoyable candidate experience. If you require an accommodation during the recruitment process, we invite you to submit your requests to us via [e-mail]. All information received will be kept confidential.

If this opportunity speaks to you, we invite you to apply by January 7, 2025.

We thank all candidates for their interest, however only those selected to continue in the recruitment process will be contacted. FCLHP

As this position is considered a position of trust, you may be required to complete a criminal record check and a credit check in accordance with FCL policies.

FCL embraces diversity and inclusion. We’re working to create a workforce that is as diverse as the communities we serve and an environment where every team member brings their whole self to work. We believe all candidates should feel at home with us and be given the opportunity to fully participate during the recruitment process.