Director, Marketing

Traction Rec; Vancouver; Remote; CAD 120,000 - 140,000; Full time

Job summary

A leading community-focused technology company is seeking a Director of Marketing to lead growth strategies and oversee a marketing team. This role involves developing demand generation programs, driving brand messaging, and fostering collaboration with sales and partners. Ideal candidates will have extensive B2B experience in SaaS marketing and proven leadership within high-revenue companies. The position offers a competitive salary of $120,000-$140,000 and is open to remote candidates based in Canada.

Benefits

Competitive bonus program

Equitable compensation structure

Opportunities for mentorship and growth

Qualifications

• 7+ years B2B experience in SaaS marketing roles with at least 3 years in leadership.
• Hands-on experience in demand generation.
• Strong analytical skills for interpreting data.

Responsibilities

• Own and execute demand generation strategies.
• Develop multi-channel campaigns to drive qualified leads.
• Lead and nurture a high-performing marketing team.

Skills

B2B experience in SaaS marketing

Leadership in 8-figure ARR companies

Strategic marketing plans

Demand generation and marketing programs

Generative AI tools

Marketing automation tools

Analytical skills

Team recruitment and nurturing

Strong communication skills

Pipeline management

Tools

Salesforce

Pardot

Job description

*This role is open to remote based candidates based in Canada, with a preference for Vancouver-based candidates*

We’re looking for a Director, Marketing to join our team and be part of our next stage of growth. As the Director of Traction Rec’s Marketing team, you will oversee a team working to expand Traction Rec’s reach and presence with prospects, customers, partners and candidates. We are building the best vertical software in the Salesforce ecosystem and we are looking for growth focused individuals to join our growing team. We are looking for a people leader who is a strategic thinker and a hands-on executor. This role will report to the CRO and be responsible for significantly growing and scaling our marketing team. This person should have experience in 8-figure ARR SaaS companies thriving in fast paced environments powered by a values-driven, trusted brand that generates opportunity and growth potential. You are the most prominent voice in the company for building and owning pipeline. This role is for someone who is a builder at heart, happy to be hands-on, and motivated by growth potential.

Who we are

At Traction Rec, community is at the heart of everything we do. We empower nonprofit organizations like YMCAs, Jewish Community Centers (JCCs), and Boys & Girls Clubs of America (BGCA) to strengthen their communities through great technology built on the Salesforce platform. By enabling these organizations to deliver their services more efficiently, we help them focus on creating meaningful connections and driving positive change where it matters most.

We believe that business is a powerful force for good. As part of this belief, we’ve committed to the Pledge 1% for the Planet, dedicating 1% of our time, product, profit, or equity to supporting environmental and community causes. This commitment reflects our dedication to creating a positive impact that extends beyond technology.

Our passion for community and innovation has earned us recognition, including:

• Salesforce Nonprofit Sales Partner of the Year and ISV Partner of the Year
• Globe & Mail's Top Growing Companies of 2024
• Deloitte's Technology Fast 50 winner
• Deloitte's Technology Fast 500 winner

At Traction Rec, we live our values: Community, Authenticity, Impact, Fun, and Growth. As a Living Wage Certified employer in British Columbia, we are dedicated to supporting not just the communities we serve but also the people who make it all happen—our team.

If you’re passionate about making a difference and want to join a company that puts community first, we’d love to have you on this journey with us. Together, let’s create stronger, healthier, and more connected communities.

Skills

Traction Rec’rs come from a variety of backgrounds, and we are eager to find people that are from diverse backgrounds. For this role, you might have :

• 7+ years B2B experience in saas marketing roles with at least 3 years in leadership or management roles at 8-figure ARR companies
• Experience creating strategic marketing plans to support key business objectives
• Hands-on experience developing and scaling demand generation and marketing programs in growth environments. Experience in ABM an asset
• Demonstrated results leveraging generative AI tools to enhance marketing productivity with quantified impacts
• Experience implementing and using modern marketing automation and demand generation tools (Salesforce, Pardot, ABM platforms)
• Strong analytical skills for interpreting data, establishing KPIs, generating insights, and optimizing campaigns
• Demonstrated ability to recruit, build, and nurture a high-performing team
• Strong communication and collaboration skills for working with the sales and product teams
• Experienced in developing solution briefs for extended agency or partner involvement.
• Experience with fostering strong relationships with partners and alliances within a technology ecosystem
• Experience owning a pipeline quota, driving measurable outputs, and managing marketing budgets >$1M
• History of launching products in new verticals or markets
  

What You Will Be Doing

• Demand Generation
  • Own and lead pipeline across the entire company
  • Own and execute our demand generation strategies aligned to sales goals
  • Create marketing messaging that attracts prospects and drives urgency
  • Develop and scale multi-channel campaigns to drive qualified leads
  • Align demand generation strategies to sales team to ensure effective account engagement and revenue generation
    
  • Foster a team-wide culture of demand generation throughout cross functional teams in GTM and broader organization
• Brand and Messaging
  • Maintain and elevate our brand positioning to clearly communicate value
  • Communication and marketing strategies to existing customers to drive engagement, referrals, and product adoption
  • Partner with internal teams to ensure brand consistency across all channels
  • Support customer communication from all internal teams
    
• Collaboration and Alliances
  • Sales enablement – communicate the value proposition to the sales team and develop tools that support the selling process
  • Support go-to-market partnerships and relevant channel alliances
  • Work with external partners and vendors to facilitate marketing programs
    
• Business and Team Leadership
  • Lead with urgency, responsiveness, and visibility. This is a fast-moving, collaborative environment where proactivity and presence are essential.
  • Develop and own the overall marketing strategy plus KPIs ensuring alignment with company goals and revenue targets
  • Recruit, onboard, and mentor a high-performing and growing marketing team
  • Foster a team environment of value, trust, and growth
  • Coordination between sales, engagement, product, services, and support team members
  • Competently manage roadblocks and decision making
  • Develop and monitor budgets to ensure the most efficient allocation of resources
    
• Travel as required within Canada and the US to meet clients and attend events.
  

Compensation

At Traction Rec, we are committed to a fair, market-based and equitable compensation structure. Our market data is refreshed on an annual basis to reflect the most current market conditions.

The starting salary band for this role is $120,000-$140,000. Starting salaries will vary within this range based on experience, skill level, and internal equity related to the role.

Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.

If you’re interested, so are we! Send your resume our way, and let’s chat.

At Traction Rec, we believe that diversity and inclusion are essential to our success. We are committed to building a team that reflects the diversity of the communities we serve, and we actively seek and welcome candidates from all backgrounds. Our hiring process is designed to be fair, welcoming, and respectful to all candidates, regardless of race, ethnicity, religion, gender, sexual orientation, age, ability, or any other characteristic protected by law. We believe that diversity brings unique perspectives and experiences that can enhance our team and drive innovation, and we are committed to providing equal opportunity and support to all candidates. We encourage everyone to bring their authentic selves to the interview process and join us in building a diverse and inclusive culture at Traction Rec.

Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Please note that employment is contingent on the successful completion of background and reference checks.