Director, Growth Marketing

FreshBooks; Remote; CAD 145,000 - 182,000; Full time

Job summary

A leading SaaS company in Halifax, Canada, seeks a Director of Growth Marketing to drive sustainable revenue growth and lead their growth marketing team. The role involves managing paid marketing, demand generation, and lifecycle strategies while influencing cross-functional initiatives. Ideal candidates will have a proven history in the SaaS sector, strong analytical skills, and the capacity to lead complex projects. This position offers competitive compensation and a flexible, supportive work environment.

Benefits

Comprehensive health and wellness benefits

Flexible vacation plan

Retirement savings program

Stock options for full-time employees

Parental leave support

Qualifications

• 8+ years of experience in Growth Marketing or related fields.
• Proven success owning large paid marketing budgets.
• Strong understanding of SaaS funnel metrics.

Responsibilities

• Lead growth marketing strategy execution to drive revenue growth.
• Build and develop a high-performing growth team.
• Define and execute growth strategies across acquisition and retention.

Skills

Growth Marketing

Demand Generation

Performance Marketing

Analytical Skills

Cross-functional Leadership

Job description

About The Role

As the Director of Growth Marketing, you will own the strategy and execution of FreshBooks’ growth engine across paid marketing, demand generation, lifecycle, community, and revenue acceleration programs. You will be responsible for driving pipeline, improving conversion, and fueling sustainable ARR growth across our global customer base. This is a high-visibility leadership role that requires strong analytical rigor, a deep understanding of SaaS growth levers, and the ability to orchestrate cross‑functional initiatives spanning Product, Sales, Revenue Operations, and Brand Marketing. This role is ideal for someone with long‑term aspirations toward VP Marketing, GM, or CRO roles.

NOTE: This role can be worked remotely from the above location(s).

What You’ll Do

• Lead and scale FreshBooks’ growth marketing organization to drive sustainable revenue growth by helping more small business owners discover, adopt, and succeed with our platform across the full funnel.
• Build, coach, and develop a high‑performing growth team across paid media, demand generation, lifecycle, and growth strategy, improving execution quality, accountability, and consistency of results.
• Define and execute growth strategies across acquisition, activation, retention, and expansion, translating revenue goals into clear plans that improve conversion, reduce churn, and unlock expansion.
• Own paid marketing performance across search, social, display, programmatic, and emerging channels, improving CAC efficiency and scaling high‑performing channels through disciplined experimentation.
• Lead community and advocacy programs that engage the FreshBookers Community: accountants, creators, partners, and small business owners, turning influencing voices into measurable drivers of acquisition, retention, and revenue.
• Partner cross‑functionally with Product, Sales, Brand, Data, and Customer Success to deliver coordinated growth initiatives that reflect real customer needs and improve the end‑to‑end customer experience.
• Own growth forecasting, experimentation, and performance reporting, providing leadership with clear insights to guide investment decisions and strategic trade‑offs.

What You’ll Bring

• 8+ years of experience in Growth Marketing, Demand Generation, or Performance Marketing within a high‑growth SaaS organization.
• Proven success owning paid marketing programs with significant budgets and delivering measurable revenue outcomes.
• Strong grasp of SaaS funnel metrics including CAC, LTV, payback, activation, retention, and ARR growth mechanics.
• Demonstrated experience leading multi‑channel demand generation programs that create qualified pipeline for both PLG and sales‑led motions.
• Experience building and scaling community programs or customer advocacy initiatives is an asset.
• Strong analytical skills; comfortable with attribution modeling, incrementality testing, and forecasting.
• Proven track record influencing cross‑functional partners and leading complex initiatives without reliance on authority.
• Experience managing and developing teams in a fast‑paced environment.
• A high degree of agency; bias for action, strong follow‑through, and excellent operational discipline.

You’ll Stand Out If You Have

• Experience running your own business or direct experience working with small and micro businesses with a deep understanding of their operational needs.

Compensation

At FreshBooks, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. The total annual compensation for this role ranges from CA$145,000 to CA$182,000, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks' comprehensive benefits program.

Perks and Benefits

• 🩺 Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full‑time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender‑affirming benefits dependent on your region, and more.
• 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in‑person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
• 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
• 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
• 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

About FreshBooks

You’ve probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: At FreshBooks, we believe that small business owners are the backbone of the economy, yet they are often the most underserved when it comes to technology. For over 20 years, we’ve been on a mission to support owners, from the scrappy solopreneur with a big dream to the growing business with employees to manage.

Our leading platform is more than just business software; it’s an all‑in‑one financial toolkit that automates invoicing, expenses, payments, and payroll, allowing our customers to spend less time on paperwork and more time doing the work they love.

We believe in human‑centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments - remote, hybrid, and in‑office - all based on what’s best for the team, collaboration, and mental well‑being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners worldwide.

Even if your experience doesn't meet every bullet on the above lists, we’d love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal‑opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [e-mail].