Digital Marketing Strategist

Business Link Alberta; Edmonton; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A non-profit supporting entrepreneurs in Alberta seeks a Digital Marketing Strategist to enhance small business digital presence. This position involves responding to client inquiries, conducting assessments, and providing digital marketing guidance. The ideal candidate will have a marketing degree, 1-2 years experience, and strong communication skills. The role offers a competitive salary, extensive benefits, and a hybrid working environment. Opportunity to make a significant impact on Alberta's small business community.

Benefits

Employer-paid health and dental benefits

Pension plan

Professional Development allowance

Vacation and personal days

Qualifications

• 1-2 years of relevant experience, or combination of education and experience.
• Experience in online and offline marketing is a strong asset.
• Ability to communicate in French is an asset.
• Valid Class 5 driver's License is an asset.

Responsibilities

• Respond to client inquiries and schedule initial consultations.
• Conduct research and lead Digital Assessment for clients.
• Support with digital marketing strategies and tools.
• Deliver webinars and represent the program at community events.
• Maintain records in the CRM system and submit weekly reports.

Skills

Digital marketing experience

Client service

Communication skills

Interpersonal skills

Time management

Creativity

Analytical thinking

Familiarity with digital tools

Ability to work independently

Bilingual (French)

Education

Degree or diploma in Marketing or Business

Tools

Microsoft Office Suite

Slack

Job description

Business Link Alberta is a government-funded, not-for-profit organization dedicated to supporting entrepreneurs and small business owners across Alberta. For almost 30 years, it has helped thousands of businesses through webinars, events, conferences, and personalized one-on-one consultations. In addition to its advisory services, Business Link Alberta has administered funding programs on behalf of both the Government of Alberta and the Government of Canada. The organization also collaborates with numerous partners within Alberta’s small business ecosystem.

Our Mission

Business Link helps Alberta’s small businesses start and succeed.

Our Values

• Inclusive
• Impactful
• Non-Judgmental

Our Culture

• Innovative
• Transparent
• Open-Minded
• Collaborative
• Respectful
• Belonging

JOB STATEMENT

As part of the Client Services team, the Digital Marketing Strategist will work directly with small business owners to enhance their digital presence and expand their reach to new customers. This role requires someone with strong digital marketing experience and a proven ability to deliver outstanding client service.

You are an outgoing professional with a passion for small business and entrepreneurship in Alberta. Reporting to the Manager, Client Services, this position offers a unique opportunity to make a meaningful impact on Alberta’s dynamic small business community by supporting and strengthening their online marketing efforts.

LOCATION

Edmonton or Calgary (One position cross-posted for both locations)

ROLE COMPONENTS

• Respond to incoming client inquiries and proactively schedule initial consultations with new clients.
• Conduct research on client businesses and lead them through a Digital Assessment to identify suitable digital marketing strategies.
• Support business owners in prioritizing goals and implementing digital tools such as social media platforms and online business profiles.
• Support with digital marketing tasks and provide valuable resources, including guides, tutorials, and videos.
• Deliver webinars and educational sessions and represent the program at community events (some travel required).
• Maintain accurate records of client interactions in the CRM system, submit weekly activity reports, and actively participate in team meetings.

QUALIFICATIONS

• Degree or diploma in Marketing, Business, or a related field, with 1-2 years of relevant experience. A combination of education and experience will be considered.
• Strong written and verbal communication skills.
• Excellent interpersonal skills with a proven ability to build and maintain client relationships.
• Highly organized with strong time management abilities.
• Able to work independently and willing to travel as required.
• Familiarity with digital tools and platforms relevant to small businesses (e.g., websites, social media, e-commerce).
• Proficient in Microsoft Office Suite (Word, Excel, Teams, SharePoint, PowerPoint).
• Experience using Slack.
• Strong business acumen with a solid understanding of small business and entrepreneurship is considered an asset.
• Detail-oriented with a combination of creative and analytical thinking.
• Experience in both online and offline marketing is considered a strong asset.
• Self-starter with the ability to manage multiple priorities in a fast-paced environment.
• Ability to communicate in French is an asset.
• Experience working with BIPOC communities is considered an asset.
• A valid Class 5 driver's License is an asset.

COMPENSATION & BENEFITS

• Competitive salary is comparable to similar roles in non-profit and government-funded organizations.
• 100% Employer-paid extended health and dental benefits.
• STD, LTD, Life and Critical Illness insurance.
• Company pension plan.
• Employee assistance program.
• 15 Vacation Days
• 6 Sick Days
• 4 Personal Days
• Paid holiday closure (Dec. 24 – Jan. 1)
• Hybrid work environment (2 – 3 days in office with flexibility)
• Annual Professional Development allowance.

As an equal opportunity employer, Business Link Alberta values diversity, and we live by our culture of respect, collaboration, transparency, and innovation.

*This is a contract position with a contract end date of March 31, 2027.