Digital Marketing Lead

Topper's Pizza Franchise Co.; Barrie; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading Canadian restaurant brand is looking for a values-driven Digital Marketing Lead in Barrie, Ontario. You will manage digital platforms, lead campaigns, and analyze performance to drive growth. Ideal candidates will have a marketing background, strong analytical skills, and a collaborative spirit. This full-time role offers a hybrid work model and employee perks including a monthly pizza allowance.

Benefits

Hybrid work model

Monthly allowance for pizza

Collaborative team environment

Qualifications

• Recent graduate or internship experience in marketing is valued.
• Ability to translate data into insights and recommendations.
• Willingness to engage in events and creative processes.

Responsibilities

• Manage partnerships and digital platforms.
• Analyze and report performance metrics.
• Collaborate on campaign planning and execution.

Skills

Understanding of digital platforms

Analytical mindset

Project management skills

Creative content generation

Strong interpersonal skills

Education

Background in Marketing, Communications, or Digital Media

Tools

Google Ads

Meta Ads

HubSpot

Job description

Direct message the job poster from Topper's Pizza Franchise Co.

Overview

We are looking for a values-driven, growth-minded Digital Marketing Lead to join our Marketing team. This role will take ownership of our digital platforms, partnerships, and processes — ensuring our brand shows up consistently, authentically, and with measurable impact across every channel.

As the lead for digital, you’ll balance strategic thinking with hands-on execution: building or augmenting campaigns, challenging partners, analyzing results, and rolling up your sleeves when needed. You’ll play a key role in setting and tracking yearly key initiatives for Marketing, especially from a digital standpoint, while ensuring cohesion across all streams of the team. This is an opportunity to make a meaningful impact at a company poised for growth, where tradition meets innovation.

Key Responsibilities

• Platform & Partnership Management
• Oversee and manage partnerships, processes, and opportunities across Google, Meta, POS, Givex, web, app, and 3rd-party delivery platforms. Some support around Hubspot will be required, so a basic knowledge of CRM software is ideal.
• Serve as the internal lead for these platforms, guiding strategy, creative and execution — in some cases partnering with vendors, in others being hands-on.
• Stay up to date with emerging digital tools and AI applications; recommend and oversee new initiatives that support growth.

• Campaigns & Content
• Collaborate with internal and external teams on campaign planning and execution, especially as it relates to digital.
• Attend photoshoots and contribute to creative direction, as needed.
• Support social media by contributing to content generation (photos, video, copy) from events, pizzeria launches, and brand moments, working in partnership with appropriate vendors.
• Ensure digital campaigns align with local store marketing and brand activations for unified team direction.

• Data & Insights
• Support with pulling, tracking, analyzing and reporting on performance across digital platforms.
• Provide actionable insights and challenge partners to ensure we are maximizing ROI.
• Recommend optimizations and identify opportunities to pivot when needed.
• Build regular reporting dashboards to communicate progress clearly and quickly.
• Work closely with the Director of Marketing to set annual key initiatives and monitor progress.
• Act as the digital lead within the team, ensuring alignment with other streams (local store marketing, campaign and brand activations).
• Represent the company at events when needed — approachable, professional, and brand- true.
• Take ownership, follow through quickly, and maintain strong communication across teams and partners.

Other related duties as assigned to support the success of the team and organization.

What We’re Looking For

• Background in Marketing, Communications, Digital Media, or related field (recent graduate, internship or co-op experience will be considered).
• Strong understanding of digital platforms and tools: Google & Meta (ads, analytics), web & app management, POS & loyalty systems. Some understanding of CRM (e.g., HubSpot offers and reports) is ideal.
• Analytical mindset with ability to translate data into clear insights and recommendations.
• A general working knowledge of Adobe CC Suite applications is valuable.
• Creative eye and ability to contribute to content creation.
• Excellent project management skills: organized, accountable, fast to follow up.
• Empathetic and collaborative, with strong interpersonal skills.
• Growth mindset: curious, adaptable, open to new opportunities (including AI).
• Willingness to occasionally participate at events, pizzeria launches, and photo/videoshoots.

Nice to Have

• Some experience or understanding of paid media buying/management.
• Familiarity with loyalty marketing and 3rd-party delivery platforms.
• Knowledge of AI tools for content, data, and campaign optimization.
• Basic design, video, or copywriting skills for quick-turn content.
• Experience in hospitality an asset.

What We Offer

• The opportunity to lead digital innovation for a Canadian brand with deep roots and ambitious growth ahead.
• A hybrid work model with flexibility and trust.
• A collaborative team that values empathy, creativity, and accountability.
• Monthly allowance for our exceptional pizza!

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food and Beverage Services

Referrals increase your chances of interviewing at Topper's Pizza Franchise Co. by 2x