Digital Marketing Assistant

JD Sports Canada; Vancouver; On-site; CAD 50,000 - 55,000; Full time

Job summary

A prominent retail brand in Vancouver is seeking a Digital Marketing Assistant to execute and optimize digital marketing initiatives. The ideal candidate will collaborate closely with various teams to enhance email, SMS, and e-commerce marketing efforts. Responsibilities include managing campaign calendars, content creation, and assisting in the administration of Shopify tasks. The position requires 1-2 years of relevant experience, strong written and verbal communication skills, and a detail-oriented mindset. This full-time role is essential in contributing to the brand’s digital presence and marketing success.

Qualifications

• 1-2 years of experience in digital marketing or relevant coursework/internships.
• Familiarity with e-commerce content management systems.
• Understanding of SEO best practices.

Responsibilities

• Execute and optimize email and SMS marketing campaigns.
• Manage blog content creation and optimization.
• Coordinate digital assets and ensure brand guidelines are met.
• Provide e-commerce administrative support, including Shopify tasks.

Skills

Digital marketing experience

Email/SMS marketing platforms

Proficiency in Google Workspace

Organizational skills

Written and verbal communication

Tools

Klaviyo

Shopify

Attentive

Google Workspace

Job description

Department: Marketing

Work Type: Permanent – Full-time

Location: Vancouver

Salary: $50,000 - $55,000

Role Overview

The Digital Marketing Assistant will support the execution and optimization of digital marketing initiatives across email, SMS, content, and e-commerce. This role is ideal for someone who is detail-oriented, highly organized, and excited to work in a fast-paced retail environment. You’ll work closely with marketing, e-commerce, buying, planning, and creative teams to help deliver best-in-class digital experiences for our customers.

Additionally, this role will provide key support in covering responsibilities for the Senior Digital Marketing Specialist during their maternity leave, ensuring continuity in digital campaigns, content workflows, and channel execution until their return.

Key Responsibilities

1. Email & SMS Marketing Execution

• Build, schedule, and deploy engaging email and SMS campaigns using Klaviyo (and Attentive for SMS).
• Assist in managing the email marketing calendar, ensuring campaigns align with product launches, promotions, and key trading periods.
• Pull dynamic product recommendations, verify product syncs, and ensure accurate pricing, links, tagging, and segmentation.
• Support updates to automated flows (browse abandonment, cart abandonment, post-purchase, etc.).
• Coordinate with creative to ensure timely delivery of assets and copy.

2. Content Creation & Blog Management

• Draft, update, and optimize blog posts aligned with SEO best practices and brand tone.
• Source and optimize images and media assets for blog posts (including alt text, compression, naming, SEO).
• Collaborate with the social media team to support cross-channel promotion of blog content.
• Publish content in Shopify and manage tags, metadata, alt text, and internal linking for SEO and site experience.

3. Digital Asset Coordination & Management

• Serve as the point of contact for digital asset requests across the marketing team.
• Coordinate with creative partners to track, and deliver assets for email, blog, and site needs.
• Maintain and organize the digital asset library, ensuring files are accurately named, tagged, versioned, and easy to retrieve.
• Ensure all marketing assets meet JD brand guidelines and quality standards.

4. E-commerce & Administrative Support

• Perform basic Shopify tasks such as updating landing pages, uploading blog content, and verifying product information for campaigns.
• Assist in cross-checking product statuses and availability in Shopify.
• Maintain and update marketing spreadsheets including content calendars, and campaign trackers.
• Use the Google Workspace (Sheets, Docs, Slides) to support planning, and cross-team alignment.
• Support the wider digital marketing team on ad-hoc tasks as needed.

Skills & Experience

• 1-2 years of experience in digital marketing, e-commerce, or relevant coursework/internships.
• Experience with Klaviyo or another email/SMS marketing platform is highly desirable.
• Familiarity with Shopify or a similar e-commerce CMS.
• Proficiency with Google Workspace (Sheets, Docs, Slides).
• Excellent written English and verbal communication skills; ability to craft engaging, concise marketing copy.
• Highly organized, with attention to detail and the ability to manage multiple projects simultaneously.
• Proactive, resourceful, and eager to learn and develop new skills.
• Familiarity with SEO is an asset.

The Ideal Candidate Will Have

• A basic understanding of email marketing best practices, segmentation, and privacy guidelines (GDPR/CASL).
• A creative eye and an interest in content creation, storytelling, and visual brand expression.
• Curiosity, initiative, and the ability to work cross-functionally in a collaborative environment.

Tools

• Klaviyo (Email)
• Attentive (SMS)
• Shopify
• Google Workspace (Sheets, Docs, Slides, Drive)
• Project management tools