Content Strategist (Video)

Superside; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A global creative company is seeking a Content Strategist with expertise in video to enhance their video-first content strategy. The role involves shaping campaigns, collaborating across teams, and occasionally producing video content. Ideal candidates have 3-5 years in content strategy and a solid understanding of video production. Enjoy a flexible remote work setup and the chance to work with top brands.

Benefits

Flexible working hours

Global community of creatives

Creative mentorship opportunities

Qualifications

• 3-5 years of experience in content strategy or content marketing with a strong focus on video.
• Proven track record of driving engagement and brand awareness through video content.
• Strong understanding of video production workflows.

Responsibilities

• Develop and own video strategy for content marketing.
• Plan and oversee video campaign creation.
• Collaborate with experts for compelling video narratives.

Skills

Content strategy

Video production

Storytelling

Project management

Communication

Tools

Adobe Premiere Pro

After Effects

Final Cut Pro

Job description

Superside is seeking a Content Strategist with deep expertise in video to shape and scale our video-first owned content strategy. In this role, you’ll sit at the intersection of strategy, storytelling, and production, ensuring video is planned with purpose, aligned to our brand narrative, and distributed effectively across channels.

You’ll partner with cross-functional teams to define where video fits into the customer journey, set the roadmap for high-impact campaigns, and drive consistency across formats. This is a strategic role, but you’ll also occasionally support with direction, editing, or optimization to bring content to life.

If you’re passionate about video as a brand-building tool, thrive in fast-paced environments, and love turning insights into stories that resonate, this role is for you.

What you'll do

• Develop and own video strategy across content marketing including social media, podcasts and owned platforms
• Plan and oversee the creation of video campaigns from thought leadership series and customer stories to event recaps and social-first formats.
• Collaborate with subject matter experts to translate insights into compelling video narratives that resonate with our ICP.
• Build and manage a content calendar that aligns video with broader marketing campaigns and priorities.
• Partner with the video team to provide strategic direction on scripting, storyboarding, and production to ensure high quality and consistency.
• Partner with paid media, social and creative teams to optimize video for each channel, repurposing long-form assets into short, engaging formats.
• Analyze performance data to evaluate impact and refine strategy for continuous improvement.
• Stay ahead of trends in video storytelling, formats, and distribution methods to keep Superside’s content fresh and competitive.
• Occasionally support hands-on production (shooting, editing, motion graphics) where needed.

What you'll need to succeed

• 3–5 years of experience in content strategy or content marketing, with a strong focus on video.
• Proven track record of using owned video content to drive engagement, brand awareness, and demand.
• Strong understanding of video production workflows (pre-production, production, post-production).
• Familiarity with editing tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, or similar.
• Experience distributing and optimizing video across LinkedIn, YouTube, TikTok, Instagram, paid media, and owned channels.
• Excellent storytelling, writing, and communication skills.
• Strong project management skills with ability to manage multiple priorities and stakeholders.
• Comfortable balancing strategic planning with occasional hands-on execution.
• Strong interest in artificial intelligence and willingness to learn and adapt as the field evolves.

Superside's vision is to create more equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we’ve built a natively remote company enabling us to attract the best talent no matter where they are.

Need more convincing? Here’s a skimmable, non-exhaustive list of reasons to join us:

- A global community of 200+ best-in-class creatives working from more than 60 different countries

- Flexible working hours and fully remote setup. We've been remote from day one. No weird office legacy

- A high-pace, high-energy, and high-performance environment

- Trusting, ego-free, and truth-seeking team members

- Pioneering the future of work with a fair, friendly, and supportive community. We’re pretty proud of this one

- The opportunity to build an international career through creative mentorship from top design leaders. We - grow, you grow

- Work closely with leading global brands on a wide variety of creative projects. We’re talking about Amazon, Meta, Twitch, LVMH, Puma, Shopify, and others