Content Creator

Merrithew®; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A premier fitness brand in Toronto is seeking a Content Creator to produce dynamic, high-impact video content for social media platforms like Instagram and TikTok. The ideal candidate has 3-5 years of experience in content creation, especially within consumer brands, and showcases a strong understanding of what makes content captivating and effective. This role involves collaborating with marketing teams to bring compelling narratives to life while optimizing performance data to drive future content strategies. Join a dynamic team dedicated to promoting health and wellness through innovative media.

Benefits

Flexible work environment

Professional development opportunities

Health and wellness programs

Qualifications

• 3–5 years of experience creating content for a consumer brand or as a UGC creator with a portfolio.
• Demonstrated ability to create high-performing social-native video.
• Familiarity with the fitness and wellness industry or UGC advertising is a plus.

Responsibilities

• Collaborate with teams to produce engaging video content.
• Create short-form assets for paid and organic social media.
• Optimize content for various platforms and measure performance.

Skills

Social-first video editing

Understanding of video performance

Collaboration with creative teams

Comfort with UGC-style content

Knowledge of current trends

Education

Diploma or degree in Digital Media / Multimedia Arts

Film / Video Production

Graphic Design / Motion Graphics

Tools

CapCut

Adobe Premiere

After Effects

Job description

Job Title: Content Creator

Reports to: Creative Director

Date: December 2025

About Merrithew

Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZENGA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at‑home equipment and accessories for personal and professional use.

Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting‑edge equipment. With a focus on world‑class education and industry‑leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.

Position Overview

Merrithew is looking for a Content Creator to help us produce high‑impact content that fuels both paid performance, and organic reach across platforms like Meta (Instagram/Facebook) and TikTok. This role sits within the Creative Team and reports to the Creative Director, but works closely with Marketing and the Social team to bring brand and campaign moments to life. You will shoot, edit, and optimize short‑form video and static content, contributing ideas, writing hooks or scripts when needed, and delivering content that performs.

The ideal candidate understands what makes a video "scroll‑stopping" and knows how to balance brand aesthetic with conversion‑driven thinking. They are excited by fast‑paced production, can translate creative briefs into social‑native assets while contributing to the creative testing process.

Job Duties & Responsibilities

• Collaborate with the Creative Director and Social team to produce content that supports campaign launches, product drops, and evergreen brand storytelling.
• Create short‑form video assets for paid ads and organic channels (especially IG/FB and TikTok).
• Shoot and edit high‑performing content using UGC‑style formats, text overlays, voiceovers, and motion graphics.
• Write basic hooks, ad captions, or UGC‑style scripts when needed (with support from the marketing and copy team).
• Participate in brainstorms and pitch ideas rooted in platform trends and content performance.
• Adapt and optimize content for different platforms and placements (e.g., Reels vs. TikTok vs. Stories).
• Receive creative feedback and revise content quickly to support in‑season campaign or ad testing needs.
• Review performance data (e.g., CTR, thumb stop rate, ROAS) shared by the marketing team to help refine future content.
• Occasionally appear on camera (if comfortable) or film others, for UGC‑style creative.
• Help develop simple storyboards or visual mock‑ups to align on ideas before production.
• Creatively apply AI capabilities and advanced editing techniques to content.

Experience, Education & Designations

• Ideal candidate has a diploma or a degree in Digital Media / Multimedia Arts, Film / Video Production or Graphic Design / Motion Graphics.
• 3–5 years of experience creating content for a consumer brand, agency, or as a UGC creator with a portfolio of video work.
• Demonstrated ability to create social‑native video that performs (especially for fitness, wellness, lifestyle, fashion, or beauty brands).

Knowledge, Skills & Attributes

• Fluent in social‑first video editing using tools like CapCut, Adobe Premiere, After Effects, or similar.
• Well‑versed in current AI trends, with hands‑on experience and the application of AI to short‑form video content and static content.
• Comfortable filming and editing UGC, lo‑fi motion, or TikTok‑style ads (not just polished studio work).
• A strong sense of what makes content perform (visual pacing, emotional payoff, strong hooks, and native formatting).
• Solid understanding of trends, platform behaviors, and short‑form video best practices.
• Comfortable collaborating with Social, Creative, and Marketing stakeholders to support broader campaign goals.
• Open to feedback, able to work fast without sacrificing the creative quality, and excited to test and iterate on creative ideas.
• Bonus: Familiarity with the unique industry of fitness and wellness, specifically Pilates. Experience collaborating with influencers is a strong asset.
• Bonus 2: Owning professional video production equipment and willing to use it is a strong asset.

Merrithew® is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).

Merrithew® is committed to providing a barrier‑free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us at [e-mail].

Merrithew® is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds.