Canada Market Marketing Manager — Omni-Channel Growth

Basspro; Winnipeg; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading outdoor recreation retailer is seeking a Canadian Program Marketing Manager to develop and execute strategic marketing initiatives tailored to the Canadian market. The role includes overseeing marketing campaigns, managing project performance, and ensuring compliance with advertising standards. Candidates should have at least 8 years of experience in marketing, a bachelor's degree in a relevant field, and strong understanding of Canadian market dynamics. Bilingualism in English and French is preferred, along with excellent project management and communication skills.

Benefits

Discounts on retail merchandise

Fun work environment

Competitive wages

Excellent benefits

Unlimited career advancement opportunities

Qualifications

• 8+ years of marketing experience, preferably in retail or consumer goods.
• Strong understanding of Canadian market dynamics and cultural nuances.
• Experience with digital marketing platforms, CRM tools, and analytics.

Responsibilities

• Develop and oversee the omni-channel marketing plan for Canadian programs.
• Manage campaign performance and provide regular reporting to leadership.
• Ensure compliance with Canadian advertising standards and bilingual requirements.

Skills

Marketing experience

Project management

Communication skills

Bilingual (English/French)

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Digital marketing platforms

CRM tools

Analytics

Job description

A leading outdoor recreation retailer is seeking a Canadian Program Marketing Manager to develop and execute strategic marketing initiatives tailored to the Canadian market. The role includes overseeing marketing campaigns, managing project performance, and ensuring compliance with advertising standards. Candidates should have at least 8 years of experience in marketing, a bachelor's degree in a relevant field, and strong understanding of Canadian market dynamics. Bilingualism in English and French is preferred, along with excellent project management and communication skills.