Business Development Associate

The Griffin Groupe; Canada; On-site; CAD 111,000 - 126,000; Full time

Job summary

A leading executive search firm is seeking a Business Development Associate to support lead generation in the green energy industry. The successful candidate will conduct market research, manage digital advertising, and collaborate with project developers. The ideal applicant has at least 3 years of experience in B2B marketing, is results-oriented, and thrives in an entrepreneurial setting.

Qualifications

• 3+ years of B2B marketing experience, with a focus on generating qualified leads.
• Experience marketing to manufacturing and industrial industries.
• Driven and resourceful, comfortable in a fast-paced environment.

Responsibilities

• Responsible for lead generation activities.
• Research and assess market viability.
• Manage digital advertising campaigns.

Skills

Lead generation

B2B marketing experience

Researching renewable energy policy

Building relationships

Managing digital advertising campaigns

Education

Master’s degree in energy, real estate, engineering, or business

Job description

Overview

Company: Client of The Griffin Groupe Executive Search

Job Type: Full Time

Location: San Juan Capistrano, CA

Industry: Green Energy

Rate: $80-90K + Bonus/ Commissions + Benefits

Position: Business Development Associate

JOB DESCRIPTION

The Griffin Groupe is seeking a talented Business Development Associate to join our client company’s team in the Green Energy industry. The job of the business development associate is to help fill the top of the funnel. In practice, this means the associate will be to help with 1- new market research to assess and model energy policies and programs (primarily solar) throughout the US, and 2- generating new leads as part of our digital marketing and outreach team. This person will be passionate about finding new potential deals, building good relationships, and will work hand in hand with seasoned projects developers to turn ideas into leads, then into sales.

RESPONSIBILITIES

• Responsible for activities associated with lead generation:
• Research and assess state/local policies and programs to determine viability as a target market, and recommend a go-to-market approach
• Assess the competitive landscape for target markets
• Responsible for prospecting and lead generation in target markets, including managing 3rd party lead generation services
• Help maintain market, lead and account status and data
• Manage digital advertising campaigns, either internally, or through 3rd parties, including the budget, placement, timing and tracking success
• Contribute to messaging and branding efforts

REQUIRED QUALIFICATIONS

• The ideal candidate must be enthusiastic, self-motivated, hands-on, results-oriented, and a team player. Key qualifications as follows:
• 3+ years of B2B marketing experience, with an emphasis of generating qualified leads
• Experience marketing to manufacturing and industrial industries
• Experience researching renewable energy policy
• Driven, resourceful and comfortable working in an entrepreneurial environment
• Energy, real estate, engineering, or business-related master’s degree is a plus
• If you don\'t meet 100% of the above qualifications, but see yourself contributing, please apply.