Brand Marketing Manager: Data-Driven Cross-Functional Leader

Lyft; Toronto; Hybrid; CAD 108,000 - 135,000; Full time

Job summary

A leading ride-sharing company in Toronto is seeking a passionate Brand Marketing Manager to lead cross-functional teams in executing innovative marketing campaigns. The role involves oversight of budgets, creative development, and performance reporting. Ideal candidates will have over 8 years of marketing experience, with a strong emphasis on both traditional and digital media, ensuring alignment with KPIs. This hybrid role allows flexibility while emphasizing in-office collaboration.

Benefits

Extended health benefits

Mental health support

Flexible paid time off

Subsidized commuter benefits

RRSP plan

Qualifications

• 8+ years of experience managing large-scale marketing campaigns.
• Experience with traditional and digital media.
• Ability to lead full-funnel lifecycle marketing initiatives.

Responsibilities

• Lead integrated brand marketing campaigns across priority markets.
• Manage day-to-day campaign operations, including budgets and approvals.
• Develop go-to-market strategies for marketing programs.

Skills

Marketing campaign management

Cross-functional teamwork

Project management

Communication skills

Problem solving

Understanding of KPIs

Job description

A leading ride-sharing company in Toronto is seeking a passionate Brand Marketing Manager to lead cross-functional teams in executing innovative marketing campaigns. The role involves oversight of budgets, creative development, and performance reporting. Ideal candidates will have over 8 years of marketing experience, with a strong emphasis on both traditional and digital media, ensuring alignment with KPIs. This hybrid role allows flexibility while emphasizing in-office collaboration.