Bilingual National Sales VP / South Wire Company

Electrical & Automation Industry Careers; Mississauga; Hybrid; CAD 100,000 - 140,000; Full time

Job summary

A leading electrical products firm located in Mississauga is seeking a Sales Executive responsible for leading the national sales strategy for complex electrical products. This role involves engaging with C-suite executives and managing key client relationships. Candidates must possess a Master's degree, be bilingual in English and French, and have a proven track record of success with 12-14 years in sales and account management. The position offers hybrid work flexibility and requires substantial travel.

Qualifications

• Expert-level commercial acumen and technical insight.
• 12-14 years of required work experience in sales or account management.
• 15+ years of preferred experience in sales or account management.

Responsibilities

• Leads national sales performance by aligning strategic priorities.
• Sets pricing frameworks and go-to-market strategies for high-profile clients.
• Guides account acquisition and long-term relationship management.

Skills

Bilingual (English & French)

Sales Leadership

Account Management

Education

Master's Degree in Business Administration

Job description

Overview

Location: Mississauga, Toronto. Role Type: Hybrid. Must be bilingual (English & French). Travel Requirements: In this position, you must be able to travel throughout Canada, the United States, and Mexico as may be required from time to time.

Job Summary - Leads national sales strategy for complex and specialized electrical products and market segments by applying expert-level commercial acumen and technical insight. Operates with full autonomy and interfaces directly with C-suite executives, both internally and externally, to shape long-term revenue growth and product development strategies. Solves unique and complex business challenges, contributes to functional strategy, and drives initiatives with enterprise-wide impact. Recognized as a subject-matter expert, this role influences internal direction and external client outcomes in highly competitive and regulated markets.

Key Responsibilities

• Achieves national sales performance targets by leading cross-regional initiatives, aligning strategic priorities, and overseeing execution across key verticals.
• Acts independently to set pricing frameworks, go-to-market strategies, and contracting terms for high-profile clients and technically complex product lines.
• Drives strategic business development efforts by guiding account acquisition, contract negotiation, and long-term relationship management with major national and strategic accounts.
• Develops methods for analyzing customer behavior, market dynamics, and competitor positioning to refine sales strategies and identify emerging opportunities.
• Formulates business cases and revenue models to support product innovations, expansion into new channels, and long-range planning decisions.
• Guides strategic collaboration between product management, marketing, and engineering to ensure offerings are aligned with market demand and technical requirements.
• Facilitates executive-level negotiations and customer engagements to influence purchasing decisions, elevate brand equity, and close multi-year contracts.
• Masters sales leadership by mentoring regional directors and senior managers on organizational goals, strategic influence, and complex deal management.
• Evaluates team performance and modifies complex workflows or sales processes to increase accountability, efficiency, and client satisfaction.

Required Education & Experience

• Master's Degree
• Specialized Degree : Business Administration
• Required Work Experience : 12-14 Years
• Field(s) of Expertise : Sales, Account Management

Preferred Education & Experience

• Years of Experience : 15+ Years
• Field(s) of Expertise : Sales, Account Management

Additional Details

• Spans of Control: Does this role manage Southwire Team Members : No
• Travel: Domestic, occasionally international - Up to 50% of Time