Associate Media Director - Brand

Goodway Group; Canada; Remote; CAD 90,000 - 120,000; Full time

Job summary

A remote-first media and marketing services firm is seeking an Associate Media Director to oversee strategic media activation and client relationships. The ideal candidate should have over 8 years of media experience, able to manage and mentor a team while ensuring campaign effectiveness. This role offers flexibility and the opportunity to lead innovative media strategies that deliver results for clients.

Qualifications

• 8+ years of experience in media with a proven track record delivering client results.
• Skilled in analyzing platforms, publishers, and channels to select optimal options.
• Proficiency in controlling workflow, assigning responsibilities, and addressing issues.

Responsibilities

• Oversee and review Media Managers' strategic media activation planning.
• Maximize return on investment for media implementation.
• Collaborate with cross-functional teams to develop strategic media plans.

Skills

Media strategy development

Client relationship management

Team leadership

Analytical skills

Job description

Goodway Group is one of AdAge's 2025 BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company with a start-up feel. Our data-driven, technology-enabled digital media and marketing services firm operates with teams in the U.S. and the UK, including digital strategists, media practitioners, technologists and data scientists.

Associate Media Director (AMD) is a client-facing leader who oversees strategic and holistic media activation, optimization, and buying for a team of Media Managers across Programmatic, Search, Social, and Ad Ops, and for a portfolio of clients. The AMD is accountable for overall campaign delivery, ensuring development and execution of effective media activation strategies, data-driven targeting, and alignment with the client’s business goals. They provide people leadership, manage high-value client relationships, collaborate with cross-functional teams, and demonstrate thought leadership in the media industry.

What You Will Do:

Strategic Media Activation

• Oversee and review Media Managers' strategic media activation planning and buying across multiple channels for a portfolio of clients, ensuring campaigns meet objectives and performance metrics before submission to the client.
• Maximize return on investment by ensuring media implementation and activation strategies, including budget allocation and audience optimization, are aligned with the consumer journey and supported by insights.
• Utilize client and proprietary data to enhance targeting, provide insights, and maximize campaign performance.
• Make informed choices that align with the communication strategy and client business goals.
• Ensure selection of platforms, publishers, and channels based on analysis of capabilities and desired client outcomes.
• Manage and mentor a team of media managers, guiding performance and accountability.
• Train, motivate, grow, and evaluate team members, ensuring adherence to best practices.
• Maintain workflow control and allocate personnel to meet priorities and staffing needs.
• Support personal development through goal setting, accountability, and progress tracking.
• Optimize current capabilities while building future expertise for the team.
• Collaborate with cross-functional teams to understand client needs and translate them into media activation plans.
• Provide senior-level strategic media activation leadership and maintain strong client relationships.
• Ensure high-quality media activation plans exceed client objectives and demonstrate the value of strategic activation.
• Maintain in-depth knowledge of the client business from current and historical perspectives.
• Participate in New Business efforts and presentations when appropriate.

Cross-functional Collaboration

• Collaborate with Strategy, Planning, BD, and CX to develop strategic media plans with maximum impact.
• Work with Strategy/Planning on channel optimizations, beta/test opportunities, ensuring alignment with goals.
• Collaborate with Investment on channel best practices and client/beta needs.

Thought Leadership

• Provide internal and external thought leadership by staying current on media industry trends to identify opportunities to improve campaign performance.
• Explain the strategic benefits of investment and activation choices (inventory, platforms, channels).
• Manage relationships with media vendors/publishers and negotiate rates for client value.
• Encourage calculated risks and innovative initiatives aligned with the communication strategy.

What You Bring

• 8+ years of experience in media with a proven track record delivering client results.
• Skilled in analyzing platforms, publishers, and channels to select optimal options for client outcomes.
• Experience overseeing flawless execution of campaigns across all channels meeting objectives and metrics.
• Ability to develop and execute strategic media activation plans across multiple channels.
• Ability to manage and mentor a team of media managers, ensuring performance standards and best practices.
• Proficiency in controlling workflow, assigning responsibilities, and addressing issues.
• Ability to support team development through goal setting and accountability.
• Strong client relationship management and senior-level strategic media activation leadership.

Equal Employment Opportunity
Goodway Group is committed to an inclusive workplace. We welcome applications from all qualified individuals regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, or any other legally protected status.

Voluntary self-identification and related details are requested solely to support government reporting requirements and are kept confidential. Providing this information is optional and will not affect hiring decisions.