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Digital Marketing Specialist
Resumo da oferta
A VC-backed startup is looking for a Digital Marketing Specialist to shape their performance marketing strategy. This remote role involves building landing pages, running A/B tests, and analyzing performance to boost conversions. Ideal candidates have a strong grasp of CRO and A/B testing, hands-on experience with WordPress, and a creative approach to problem-solving. Joining this dynamic team offers opportunities for professional growth in an innovative environment focused on logistics transformation.
Serviços
Qualificações
- Strong knowledge of CRO and A/B testing.
- Analytical mindset with quick iteration.
- Creative problem solver focused on experimentation.
Responsabilidades
- Build and iterate on landing pages, testing various elements.
- Run A/B tests to improve conversion rates.
- Track, analyze, and report performance metrics.
- Enhance copy for email marketing campaigns.
Conhecimentos
Ferramentas
Metrobi is a VC-backed startup and an alumni of Techstars Boston, one of the leading accelerators in the USA. We power deliveries for local food and beverage businesses in Boston, New York, DC, Chicago, LA, and other major metropolitan areas. Our technology is at the center of our delivery marketplace.
Intro video :
Why should you join Metrobi?
Play a key role in shaping performance marketing strategy.
Fast-paced, growth-oriented environment with plenty of room to test & learn.
Opportunity to directly impact conversions and revenue.
International team experience and a supportive work environment.
A well-funded company that offers competitive compensation.
An opportunity to learn every day in a fast-paced environment.
A chance to become a part of a dynamic company on a fast track to change the logistics scene in the US.
We're looking for a data-driven Digital Marketing Specialist who loves experimenting, optimizing, and scaling growth. If you enjoy working with WordPress and creating compelling content for emails and landing pages, this role is for you.
Professional English Proficiency is a must.
Hiring interviews will be conducted online.
- Build and iterate on landing pages (WordPress + Elementor), testing buttons, hero texts, CTAs, and layouts.
- Run A/B tests & experiments to improve conversion rates continuously.
- Track, analyze, and report performance.
- Understand the audience and work on improving the copy from email marketing campaigns.
- Strong knowledge of Conversion Rate Optimization (CRO) and A/B testing.
- An analytical marketing mindset, while being quick to iterate on ideas.
- Creative problem solver who thrives on experimentation and iteration.
- Hands-on experience with WordPress & Elementor.
- Experience with creating content for emails and/or landing pages
- SEO basics
- Basic HTML / CSS
- Understanding of UI / UX principles for better user journeys.
- Experience with Google Ads / Meta Ads / LinkedIn Ads
- Familiarity with Google Sheets
This is a remote position.
Must be able to work between (9AM-6PM EST)
* O salário de referência é obtido com base em objetivos de salário para líderes de mercado de cada segmento de setor. Serve como orientação para ajudar os utilizadores Premium na avaliação de ofertas de emprego e na negociação de salários. O salário de referência não é indicado diretamente pela empresa e pode ser significativamente superior ou inferior.