Brand Store Specialist | Freelance

eStoreLabs; Belo Horizonte; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A data-driven eCommerce company in Belo Horizonte is seeking an experienced professional to optimize Brand Stores across key U.S. e-retail platforms. Candidates will leverage strong eCommerce expertise and digital marketing principles to drive performance and achieve brand consistency. Responsibilities include content management, strategy development, and performance analysis. The company offers a friendly, international work environment without rigid corporate rules, and contracts via the Deel platform.

Serviços

Opportunity to work with international brands

Exciting and friendly work environment

Qualificações

• Proven experience across major e-retailers including Brand Stores.
• Covering asset organization and maintenance across platforms.
• Strong analytical skills with effective project management.

Responsabilidades

• Creation and optimization of Brand Stores across key US e‑Retailer platforms.
• Management of content quality including SEO optimization and data migration.
• Ensuring brand consistency and compliance with guidelines.
• Strategy development covering storytelling and category recommendations.
• Performing analysis and reporting for data-driven optimization.
• Testing layouts and messaging to improve performance.
• Collaborating with creatives and advising on eCommerce trends.

Conhecimentos

Strong eCommerce expertise

Experience with PIM/DAM systems

Digital marketing principles understanding

Excellent communication skills

Advanced English proficiency (C1 or higher)

Descrição da oferta de emprego

We are eStoreLabs, a data‑driven eCommerce powerhouse with strategic advisory capabilities. As an agile‑oriented eCommerce company, we serve global enterprises and help build online sales for brands. We provide measurable results through performance‑based custom strategies tailored to your needs. We are passionate about helping businesses grow faster and more efficiently. Our team of experts is creative, highly professional and accountable. They have only one goal: to supercharge clients’ brands and help them acquire and retain customers.

Role Description

• Creation and optimization of Brand Stores across key US e‑Retailer platforms (Amazon, Walmart, Target, Instacart), including store architecture (homepage, subpages, categories) and implementation in Amazon Store Builder.
• Content management and quality assurance, including selection, uploading, proofreading, SEO optimization, and updates of banners, lifestyle images, videos, descriptions, CTAs, product catalogs, PIM maintenance, file management, and data migration.
• Brand consistency and compliance, ensuring alignment with brand guidelines, legal requirements, and coherence across Brand Stores, listings, and advertising.
• Strategy development and UX optimization, covering storytelling, sales‑driven architecture, category recommendations, and advising on brand experience and content improvements.
• Performance analysis and reporting, using Store Insights, Brand Analytics, heatmaps, clicks, and user paths to deliver data‑driven optimization and clear performance reports.
• Testing and continuous optimization, including A/B testing of layouts, messaging, and product selections to improve CTR, conversion rate, and time spent on site.
• Cross‑functional collaboration and expertise, working closely with creatives, briefing designers and copywriters, participating in client meetings when needed, and staying up to date with eCommerce trends and e‑Retailer functionalities.

Requirements

• Strong eCommerce expertise, with proven experience across major e‑retailers (Amazon, Walmart, Target, Instacart), including Brand Stores capabilities, best‑in‑class executions, and full proficiency in Amazon Seller/Vendor Central and Brand Stores.
• Experience with PIM/DAM systems, covering asset organization, maintenance, and content syndication across e‑retailer platforms.
• Solid understanding of digital marketing principles, combined with strong analytical skills and effective project management to drive performance and optimization.
• Excellent communication and teamwork skills, with a positive attitude, problem‑solving mindset, and high attention to detail.
• Advanced English proficiency (C1 or higher), enabling effective collaboration in an international environment.

What We Offer

• Individual contractor agreement through the Deel platform or B2B.
• Opportunity to work with international brands and to participate in exciting global project.
• Work in an international team without rigid corporate rules.
• Exciting and friendly work environment.

Recruitment Process

• Step 1 Analysis of received applications (CVs)
• Step 2 Recruitment task
• Step 3 Recruitment interview with a manager