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Job summary
A global technology firm in São Paulo is seeking a PR Lead for the LATAM region. You will be responsible for elevating brand visibility through strategic media relations, launching products, and organizing local events. The ideal candidate has 5–8 years of experience in tech or gaming PR, strong bilingual skills (English and either Portuguese or Spanish), and a proven track record in managing communication with diverse audiences. Join a dynamic team to amplify our presence in key LATAM markets.
Qualifications
- 5–8+ years in tech, consumer electronics, or gaming PR across LATAM.
- Strong understanding of LATAM media ecosystem.
- Proven track record in media relations and launch management.
Responsibilities
- Develop and execute the regional PR calendar and embargo plan.
- Cultivate strong connections with tech and gaming editors.
- Lead virtual and local events; manage press lists and materials.
- Ensure cultural and linguistic accuracy in localized content.
- Track press coverage and analyze media performance metrics.
Skills
Education
About Cooler Master
Cooler Master is a global computer hardware manufacturer founded in 1992 in Taiwan. The company is known for its award-winning PC components, including cases, power supplies, cooling solutions, and accessories.
In addition to retail product lines, Cooler Master also serves as an OEM partner to major technology brands worldwide. The company has grown steadily through a strong focus on innovation, design, and user-driven product development. Headquartered in Taipei, Cooler Master operates manufacturing facilities in China and maintains regional offices across the globe.
Lead public relations for Latin America (LATAM) to elevate Cooler Master’s visibility across key markets such as Brazil, Mexico, Argentina, and Chile. You’ll manage PR execution for launches and ongoing brand activations—aligning local media, translating technical information into engaging stories, and ensuring consistent communication with global and regional marketing teams.
- Own the LATAM PR Plan – Develop and execute the regional PR calendar and embargo plan; ensure alignment with global launches and LATAM sales priorities.
- Build Media Relationships – Cultivate strong connections with top‑tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish‑speaking markets.
- Host Press Briefings & Events – Lead virtual and local events; manage press lists, invitations, materials, and post‑event follow‑ups.
- Coordinate Product Reviews – Manage the sample allocation, delivery, and follow‑up process with regional media outlets.
- Partner Collaboration – Drive joint PR opportunities with distributors, e‑commerce partners, and brand collaborators.
- Content Localization – Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
- Monitor & Report – Track press coverage, analyze media performance metrics, and deliver post‑launch summaries.
- Maintain Compliance – Ensure consistent application of embargoes, NDA terms, and authorized content usage.
Education: Bachelor’s or Master’s degree in Communications, Journalism, Marketing, or related field.
Experience: 5–8+ years in tech, consumer electronics, or gaming PR across LATAM. Proven track record in media relations and launch management.
Strong understanding of LATAM media ecosystem and regional communication styles.
Existing relationships with major tech and gaming outlets.
Fluent in English and either Portuguese or Spanish (bilingual proficiency preferred).
Strong organizational skills, ability to manage multiple launches.
Familiarity with PR metrics such as share of voice and media reach.
A proactive communicator with high accountability and attention to detail.
Skilled at relationship-building across diverse markets and cultures.
Confident managing embargoes, timelines, and media expectations.
Adaptable and independent, yet collaborative with global teammates.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.