Public Relations Manager - LATAM

Cooler Master; Salvador; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A renowned global hardware manufacturer is seeking a PR lead for Latin America. This role involves managing public relations efforts to enhance visibility across key markets, including Brazil. Responsibilities include developing PR plans, cultivating media relationships, and leading press events. The ideal candidate will have extensive experience in tech or gaming PR, strong organizational abilities, and bilingual skills in English and Portuguese or Spanish. This position promises engagement with dynamic markets and collaborative opportunities.

Qualificações

• 5–8+ years experience in tech, consumer electronics, or gaming PR across LATAM.
• Proven track record in media relations and launch management.
• Strong organizational skills and ability to manage multiple launches.

Responsabilidades

• Develop and execute the LATAM PR Plan aligned with global launches.
• Cultivate media relationships with tech and gaming outlets.
• Lead virtual and local press events; manage logistics and content.
• Adapt global press materials for LATAM audiences.
• Track and analyze media coverage and performance metrics.

Conhecimentos

Media relations

Bilingual proficiency (English/Portuguese or Spanish)

Project management

Content localization

Formação académica

Bachelor’s or Master’s degree in Communications, Journalism, Marketing

Descrição da oferta de emprego

About Cooler Master

Cooler Master is a global computer hardware manufacturer founded in 1992 in Taiwan. The company is known for its award-winning PC components, including cases, power supplies, cooling solutions, and accessories.

In addition to retail product lines, Cooler Master also serves as an OEM partner to major technology brands worldwide. The company has grown steadily through a strong focus on innovation, design, and user-driven product development. Headquartered in Taipei, Cooler Master operates manufacturing facilities in China and maintains regional offices across the globe.

Role Overview

Lead public relations for Latin America (LATAM) to elevate Cooler Master’s visibility across key markets such as Brazil, Mexico, Argentina, and Chile.

You’ll manage PR execution for launches and ongoing brand activations—aligning local media, translating technical information into engaging stories, and ensuring consistent communication with global and regional marketing teams.

Key Responsibilities

• Own the LATAM PR Plan – Develop and execute the regional PR calendar and embargo plan; ensure alignment with global launches and LATAM sales priorities.
• Build Media Relationships – Cultivate strong connections with top-tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish-speaking markets.
• Host Press Briefings & Events – Lead virtual and local events; manage press lists, invitations, materials, and post-event follow-ups.
• Coordinate Product Reviews – Manage the sample allocation, delivery, and follow-up process with regional media outlets.
• Partner Collaboration – Drive joint PR opportunities with distributors, e-commerce partners, and brand collaborators.
• Content Localization – Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
• Monitor & Report – Track press coverage, analyze media performance metrics, and deliver post-launch summaries.
• Maintain Compliance – Ensure consistent application of embargoes, NDA terms, and authorized content usage.

Qualifications

• Education : Bachelor’s or Master’s degree in Communications, Journalism, Marketing, or related field.
• Experience : 5–8+ years in tech, consumer electronics, or gaming PR across LATAM. Proven track record in media relations and launch management.
• Regional Expertise :
• Strong understanding of LATAM media ecosystem and regional communication styles.
• Existing relationships with major tech and gaming outlets.
• Language Skills :
• Fluent in English and either Portuguese or Spanish (bilingual proficiency preferred).
• Execution & Measurement :
• Strong organizational skills, ability to manage multiple launches.
• Familiarity with PR metrics such as share of voice and media reach.

Who You Are

• A proactive communicator with high accountability and attention to detail.
• Skilled at relationship-building across diverse markets and cultures.
• Confident managing embargoes, timelines, and media expectations.
• Adaptable and independent, yet collaborative with global teammates.