Seo & Social Media Strategist (Crypto) - Brazil

Coinex Global; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Uma empresa de cripto está à procura de um(a) SEO & Social Media Strategist experiente para atuar no Brasil. O(a) candidato(a) ideal deve ter experiência em estratégia de SEO e gestão de mídias sociais, especialmente no setor de cripto ou Web3. Este papel inclui o desenvolvimento de estratégias de conteúdo e a análise de desempenho nas plataformas sociais. O candidato deve ser fluente em inglês, espanhol e português e ter um forte conhecimento nas tendências do setor.

Qualificações

• Experiência comprovada em SEO e estratégia de conteúdo, preferivelmente no setor cripto.
• Experiência prática com SEMrush e metodologias de pesquisa de palavras-chave.
• Sólido entendimento de SEO on-page e otimização de conteúdo.

Responsabilidades

• Desenvolver e executar estratégias de conteúdo impulsionadas por SEO.
• Gerenciar e executar estratégias de mídias sociais, incluindo X (Twitter), TikTok e Instagram.
• Analisar o desempenho de mídias sociais e otimizar continuamente para engajamento.

Conhecimentos

Experiência em SEO e estratégia de conteúdo

Gestão de mídias sociais

Fluência em inglês, espanhol e português

Conhecimento de cripto e blockchain

Ferramentas

SEMrush

Hootsuite

Google Analytics

Descrição da oferta de emprego

SEO & Social Media Strategist (Crypto) - Brazil CoinEx Global•Rio das Ostras, Rio de Janeiro, Brazil

Descrição da vaga

Location: Brazil (Brazilian required) Prefer : Base in Sao Paulo / Rio

Remote

About the Role

We are looking for a highly skilled SEO & Social Media Strategist with strong experience in content development, SEO strategy, and social media management, ideally within the crypto or Web3 industry.

This role combines data-driven SEO planning with hands‑on social media execution, requiring someone who understands how content performs across both search engines and social platforms.

Key Responsibilities

SEO & Content Strategy

Develop and execute SEO‑driven content strategies aligned with business and growth objectives.

Conduct advanced keyword research, including:

• Keyword discovery and clustering
• Competitor keyword gap analysis
• Identification of growth opportunities

Create and optimize:

• SEO‑friendly titles
• Meta descriptions
• URL structures

Internal linking (interlinking) strategies

Use SEMrush at a professional level for research, audits, tracking, and competitive analysis.

Monitor and map content trends using Google Trends and other industry tools.

Plan and manage the SEO editorial calendar, ensuring consistency, quality, and performance.

Collaborate with writers, editors, and stakeholders to ensure content meets SEO and brand standards.

Social Media Strategy & Management

Develop, manage, and execute social media strategies across: X (Twitter), TikTok and Instagram.

Stay up to date with platform algorithms, trends, and best practices, especially for crypto‑related content.

Create, adapt, and publish content tailored to each platform's format.

Manage content scheduling and performance using tools like Hootsuite or similar platforms.

Leverage AI‑powered tools to support content creation, ideation, and optimization.

Analyze social media performance and continuously optimize for engagement and growth.

Required Qualifications

• Proven experience in SEO and content strategy, preferably in crypto, fintech, or Web3.
• Strong hands‑on experience with SEMrush and keyword research methodologies.
• Solid understanding of on‑page SEO, interlinking, and content optimization.
• Demonstrated experience managing and growing social media accounts for brands.
• Strong knowledge of crypto, blockchain, and digital assets.
• Fluency in English, Spanish, and Portuguese (written and spoken).

Nice to Have

• Experience working with international or global audiences.
• Familiarity with analytics tools (Google Analytics, Search Console, platform insights).
• Previous experience in fast‑paced startups or crypto exchanges.

What We're Looking For

• A strategic thinker with strong execution skills.
• Data‑driven, proactive, and highly organized.
• Comfortable working across SEO, content, and social media without silos.
• Passionate about crypto and digital innovation.