Regional Marketing Lead, Latin America

Osttra; São Paulo; Presencial; BRL 120.000 - 180.000; Tempo integral

Resumo da oferta

A leading global financial services firm is seeking a Regional Marketing Manager for Latin America. This role involves strategic leadership and hands-on execution of marketing initiatives across Brazil and Mexico. The ideal candidate will have at least 7 years of experience in strategic marketing, a bachelor's degree in marketing, and fluency in Portuguese. Knowledge of financial markets and the ability to manage complex marketing programs is essential. This position offers a dynamic opportunity to enhance brand visibility and drive customer engagement.

Qualificações

• 7 years of strategic marketing experience in financial services.
• Fluent in Portuguese (required) and fluent in Spanish (preferred).
• Deep knowledge of Latin American financial markets, particularly Brazil and Mexico.

Responsabilidades

• Define go-to-market strategy for Latin America.
• Execute integrated marketing programs including email and webinars.
• Oversee localization of global campaigns in Spanish and Portuguese.

Conhecimentos

Strategic Thinking

Project Management

Communication

Analytical Acumen

Collaboration

Innovation

Formação académica

Bachelor's degree in Marketing or related field

Advanced degree

Ferramentas

Pardot

Marketo

Salesforce

Cvent

CMS tools

Descrição da oferta de emprego

About the Role / The Team

We are seeking a results-oriented Regional Marketing Manager Latin America to lead both the strategic direction and day-to-day execution of integrated marketing efforts across the region. This role combines visionary leadership with hands-on management of tactical programs requiring a unique blend of commercial acumen regional expertise and operational rigor. The ideal candidate will serve as both a strategic architect and executional lead developing market-relevant go-to-market plans overseeing their rollout and ensuring measurable impact across channels including events digital platforms content email and social media. This position plays a critical role in enhancing brand visibility supporting pipeline generation and driving customer engagement in key markets with a particular emphasis on Brazil and Mexico.

Responsibilities and Impact

Strategic Leadership

• Define and own the go-to-market strategy for Latin America aligning investments with business goals and market growth opportunities.
• Act as a trusted marketing advisor to regional commercial leaders helping to shape pipeline generation product uptake and brand positioning.
• Develop regional marketing roadmaps balancing global initiatives with localized priorities that reflect market maturity and competitive context.
• Conduct market and customer insight analysis to inform content direction campaign themes and channel strategies.
• Collaborate with global stakeholders to ensure campaign relevance brand consistency and strategic alignment.
• Lead performance measurement and campaign reporting turning insights into ongoing improvements.
• Identify strategic third-party events in the region.

Operational Execution

• Execute integrated marketing programs across the region including email website updates social media webinars podcasts and newsletters.
• Manage hosted and third-party event logistics from planning to delivery including budgets timelines content and speaker coordination.
• Oversee localization of global campaigns and digital assets (Spanish and Portuguese) coordinating translations and region-specific edits.
• Maintain and update regional web pages landing pages and SEO content.
• Coordinate regional content production (e.g. audio editorial) and distribution schedules.
• Utilize platforms like Pardot / Marketo Salesforce Cvent and CMS tools to build deploy and track campaigns.
• Compile and report campaign metrics (e.g. email performance registrations MQLs conversions to measure effectiveness and recommend adjustments.

Qualifications

Basic Required Qualifications:

• An S&P Global employee at this level would typically have 7 years of strategic marketing experience in financial services.
• A bachelors degree (Marketing International Business with Marketing Integrated Marketing Strategy & Communications are a plus); an advanced degree is helpful.
• Marketing expertise in go-to-market planning persona development segmentation messaging and full-funnel engagement strategies content marketing SEO digital campaign workflows and webinar / event coordination.
• Familiarity with marketing execution platforms : Pardot / Marketo Salesforce Cvent CMS and UTM tracking frameworks.
• Deep knowledge of Latin American financial markets (particularly Brazil and Mexico) buyer behavior and regulatory context.
• Understanding of ESG Sustainable Finance and how these themes play across the Latin America market.
• Must be fluent in Portuguese (required) fluent in Spanish (preferred) proficient in English.
• Strategic Thinking : Capable of translating insights and market data into clear actionable plans.
• Project Management : Skilled at prioritizing coordinating and delivering complex marketing initiatives.
• Executional Precision : Comfortable with tactical marketing delivery and managing details without losing sight of broader goals.
• Analytical Acumen : Strong command of marketing metrics reporting dashboards and optimization practices.
• Communication : Excellent verbal and written communication skills across cultures and executive levels.
• Collaboration : Proven ability to lead and work effectively in matrixed global organizations.
• Adaptability : Comfortable shifting between long-term planning and short-term execution in a fast-paced environment.
• Innovation : Curious and proactive with a drive to test learn and improve continuously.

All resumes must be submitted in English for consideration.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race / ethnicity color religion sex sexual orientation gender identity national origin age disability marital status military veteran status unemployment status or any other status protected by law. Only electronic job submissions will be considered for employment.

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