Product Owner - Loyalty & Marketing Automation (Contract/Freelance - 6 To 9 Months - Latam)

Keyrus; Sete Lagoas; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A multinational digital consultancy in Brazil is seeking a hands-on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets. You will prioritize the product backlog, write clear user stories, and collaborate with teams to ensure successful delivery. The ideal candidate has 5-8 years' experience in marketing tech or CRM, strong Agile knowledge, and excellent communication skills in English and Spanish or Portuguese. Agile certification is a plus.

Qualificações

• 5–8 years’ experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
• Strong grasp of Agile methodology and sprint management.
• Excellent communication skills in English and Spanish or Portuguese.

Responsabilidades

• Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives.
• Write clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.
• Collaborate with global and local teams to deliver high-quality, scalable solutions.

Conhecimentos

Agile methodology

Communication skills

MarTech familiarity

Descrição da oferta de emprego

We’re seeking a hands‑on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets. You’ll be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features.

What you’ll do

Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives.

Write clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.

Collaborate with global and local teams to deliver high‑quality, scalable solutions.

Support integration with the Single Customer View (SCV) and ensure data governance best practices.

Facilitate agile ceremonies and ensure timely, value‑driven delivery.

What we’re looking for

5–8 years’ experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.

Strong grasp of Agile methodology and sprint management.

Familiarity with MarTech tools – CDPs, loyalty / promo engines, and automation platforms.

Excellent communication skills in English and Spanish or Portuguese.

Agile certification (CSPO, SAFe PO / PM) is a plus.