Product Marketing Manager

Netcracker; São Paulo, Campinas; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global software leader in São Paulo seeks a Product Marketing Manager to drive product positioning and marketing initiatives. The ideal candidate has over 6 years of product marketing experience in IT or telecom, with a strong understanding of BSS solutions. This role involves creating compelling marketing content and leading successful product launches within a hybrid work model.

Qualificações

• Minimum 6 years of experience in product marketing within the IT or telecom sectors.
• Strong understanding of BSS solutions, including Marketing, Sales, Customer Care, Charging, Billing, and Customer Experience.
• Proven ability to craft tailored marketing messages for diverse audiences.

Responsabilidades

• Develop and refine product/solution positioning and unique selling propositions (USPs).
• Create marketing content such as presentations and case studies.
• Lead product marketing initiatives for successful launches.

Conhecimentos

Product marketing experience

BSS solutions knowledge

Fluent English (C1 or C2)

Project leadership

Collaboration with sales and product teams

Formação académica

B.A., B.S. in Computer Science

B.A., B.S. in Marketing

Descrição da oferta de emprego

As a proud subsidiary of NEC Corporation, Netcracker is a global software leader driving innovation at scale. We combine an open Agentic AI Platform with Cloud Native IT Solutions to help telecommunication providers transform, innovate, and deliver results that matter. Powered by cutting-edge technology—and the passion of our people—we unlock new opportunities, spark innovation, and create better digital experiences for millions worldwide. Join us and be part of a team that is not just keeping up with the digital future—we’re leading it.

About the role

We are looking a Product Marketing Manager, this position will provide situational expertise to guarantee strong positioning within the opportunity and deliver regular input into development of pre-baked product marketing and pre-sale materials world wide.

Rol & Responsibilities

• Develop and refine product/solution positioning and unique selling propositions (USPs) to differentiate offerings in the market.
• Create compelling marketing content and materials, including pre-sales presentations, case studies, whitepapers, and website copy, to effectively communicate product value.
• Collaborate with the strategic marketing team and leading analytical agencies (e.g., Gartner, GlobalData, Omdia, IDC) to drive market insights and industry visibility.
• Lead product marketing initiatives to ensure successful product launches within the company’s portfolio.
• Conduct market research and competitor analysis to identify target audiences, market trends, and customer needs, shaping product development and messaging strategies.
• Partner with development and product management teams to promote new product functionality and ensure alignment with market demands.
• Provide active leadership within the product team, fostering cross-department collaboration to drive business objectives and product success.

Required Experience

• Minimum 6 years of experience in product marketing within the IT or telecom sectors
• Strong understanding of BSS solutions, including Marketing, Sales, Customer Care, Charging, Billing, and Customer Experience
• Proven ability to craft and deliver tailored marketing messages and content for diverse target audience segments
• Proven experience in leading projects and supervising and guiding the work of others.
• Proven experience collaborating with sales, presales, event marketing, R&D, and product management teams
• Fluent (C1 or C2) proficiency in English
• Availability to work in Hybrid mode from our local offices

Education

• B.A., B.S., or higher in Computer Science, Computer Engineering, or related technical discipline
• B.A., B.S., or higher Marketing or related discipline

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