Marketing Manager - Brazil

Redcloud Technologies; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A technology-driven company based in São Paulo is seeking a Marketing Manager to develop and execute comprehensive marketing strategies across various channels. The ideal candidate will drive initiatives to strengthen client relationships, analyze digital marketing effectiveness, and manage budgets. Strong leadership skills and a creative mindset are essential. This role offers the opportunity to shape brand visibility in emerging markets and contribute to innovative marketing initiatives.

Qualificações

• Proven experience in devising and executing successful marketing strategies that encompass both online and offline channels.
• Strong leadership and collaboration skills to work with cross-functional teams.
• Creative mindset and passion for driving innovation in marketing initiatives.

Responsabilidades

• Develop and execute comprehensive marketing strategies for digital and offline channels.
• Drive initiatives to strengthen client relationships and foster brand loyalty.
• Analyze and optimize digital marketing effectiveness for the new App.

Conhecimentos

Digital marketing strategies

Customer relationship management

Data-driven decision making

Event management

Public relations

Marketing performance analysis

Industry trend analysis

Budget management

Leadership

Project management

Ferramentas

Digital marketing tools

Analytics platforms

Descrição da oferta de emprego

About RedCloud

RedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade in emerging markets.

RedCloud's Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better decisions. RedCloud enables FMCG Brands to seize new opportunities in emerging markets, facilitates access to more buyers & streamlines operations for Distributors, and helps Local Merchants spend more time selling products, not searching for them.

The company comprises a highly diverse, dynamic team of driven talented people from over twenty different countries, speaking multiple languages, with a physical footprint in Africa, Europe, and Latin America.

The role

Main Responsibilities

• Develop and execute comprehensive marketing strategies encompassing both online / digital and offline / events / sales channels, aligning them with the organization's sales and commercial objectives.
• Drive customer marketing initiatives to strengthen relationships with existing clients and foster brand loyalty.
• Analyze and optimize digital marketing dynamics to improve the effectiveness of the new App, leveraging data-driven insights to enhance user experience and boost conversions.
• Collaborate with cross-functional teams to coordinate and manage events, ensuring seamless execution and impactful brand representation.
• Oversee PR communications to maintain a positive brand image and effectively communicate key messages to target audiences.
• Monitor marketing performance metrics, prepare regular reports, and present actionable recommendations for continuous improvement and better ROI.
• Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies to proactively identify growth opportunities.
• Manage marketing budgets, allocate resources effectively, and ensure cost-efficient campaign execution.
• Proven experience in devising and executing successful marketing strategies that encompass both online / digital and offline / events / sales channels.
• Strong understanding of sales, commercial dynamics, and industry trends to tailor marketing efforts effectively.
• Familiarity with digital marketing tools, analytics platforms, and a data-driven approach to enhance digital marketing effectiveness.
• Flexibility and willingness to manage events and PR communications to enhance brand visibility and market reach.
• Excellent leadership and collaboration skills to work effectively with cross-functional teams.
• Strong analytical abilities, decision-making skills, and a track record of achieving marketing goals and targets.
• Creative mindset and a passion for driving innovation in marketing initiatives.
• Strong organizational and project management skills to handle multiple tasks and deadlines effectively.
• Excellent communication and presentation skills to convey marketing strategies and performance insights to stakeholders.

Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we're on!