Marketing Head - Ivd, Latam

Dymind; Brasília; Híbrido; BRL 160.000 - 200.000; Tempo integral

Resumo da oferta

A global medical devices company is looking for an experienced Marketing Head to lead its efforts in the Latin American region. This role requires a proven track record of at least 5 years in marketing management within the IVD industry, particularly in hematology analyzers. The ideal candidate will lead strategic market initiatives, manage distributor networks, and execute brand promotion plans. Proficiency in Spanish and English is essential, and applicants should be ready to travel frequently across the region. A competitive compensation package awaits the successful candidate.

Serviços

Competitive salary

Performance-based bonuses

Comprehensive benefits

Career development opportunities

Qualificações

• Minimum of 5 years of marketing management experience in the IVD industry, preferably in hematology analyzers.
• Proven experience in marketing, channel management, and brand promotion in Latin America.

Responsabilidades

• Develop and implement marketing strategies for the Latin America region.
• Identify, establish, and manage distributor and sales networks.
• Conduct in-depth market research and competitive analysis.
• Plan and execute marketing activities to enhance brand visibility.
• Work closely with cross-functional teams to align marketing strategies.
• Provide market insights and sales tools to improve sales effectiveness.

Conhecimentos

Fluency in Spanish

Fluency in English

Analytical skills

Strategic thinking

Cross-cultural communication

Formação académica

Bachelor's degree or higher in Marketing, Biomedical Science, Medical Devices

Descrição da oferta de emprego

About the Company

DYMIND is a globally recognized high-tech enterprise specializing in the R&D, manufacturing, sales, and service of medical devices and reagents in the In Vitro Diagnostics (IVD) field. Our innovative diagnostic solutions are at the forefront of advancing healthcare worldwide.

Position Title

Marketing Head - IVD, LATAM

Job Overview

We are seeking an experienced Marketing Head to lead our marketing efforts in the region. Based in São Paulo, Brazil or CDMX, Mexico, this role will oversee market expansion and brand growth across Latin America, working closely with distributors, key opinion leaders (KOLs), and cross‑functional teams. The ideal candidate will have a deep understanding of the hematology analyzer market, strong strategic thinking, and the ability to execute marketing plans that drive revenue growth and market share.

Key Responsibilities

• Market Strategy Development & Execution: Develop and implement marketing strategies for the Latin America region in alignment with the company's global strategy to enhance brand awareness and market penetration.
• Business Growth & Channel Expansion: Identify, establish, and manage distributor, dealer, and direct sales networks to optimize channel management and improve sales conversion.
• Market Research & Competitive Analysis: Conduct in-depth analysis of industry trends, market dynamics, competitive landscape, and regulatory policies in Latin America to drive data‑driven decision‑making.
• Brand Promotion & Event Planning: Plan and execute online and offline marketing activities, including trade shows, academic conferences, KOL collaborations, and product campaigns to enhance brand visibility.
• Cross-functional Collaboration: Work closely with sales, technical support, regulatory, and product teams to ensure marketing strategies align with business objectives.
• Sales Enablement: Provide market insights and sales tools, including promotional materials, sales training, and customer engagement strategies to improve sales effectiveness.

Qualifications

• Educational Background: Bachelor's degree or higher in Marketing, Biomedical Science, Medical Devices, or related fields.
• Industry Experience: Minimum of 5 years of marketing management experience in the IVD industry, preferably in hematology analyzers.
• Market Expertise: Proven experience in marketing, channel management, and brand promotion in Latin America, with a strong understanding of local healthcare regulations and market needs.
• Language Skills: Fluency in Spanish and English is a must; proficiency in Portuguese is a plus.
• Analytical & Strategic Thinking: Strong data analysis skills with the ability to develop strategic plans based on market insights.
• Cross-cultural Communication: Ability to work effectively in a multicultural environment and collaborate across different countries and teams.
• Execution & Adaptability: Self‑driven, capable of working independently in a fast‑paced environment, and able to adjust strategies based on market changes.

Travel Requirement

Willingness to travel frequently across the Latin American region to cover key markets.

What We Offer

At DYMIND, we value talent and offer competitive compensation packages designed to attract top‑tier professionals. We provide a dynamic and supportive working environment where your contributions are recognized and rewarded. In addition to a competitive salary, we offer performance‑based bonuses, comprehensive benefits, and opportunities for career development within a rapidly growing global company.

Work Location

São Paulo, Brazil, or CDMX, Mexico, remote