Marketing Efficiency, Intelligence, Data Analytics & Insights Manager

General Motors of Canada; São Caetano do Sul; Híbrido; BRL 160.000 - 220.000; Tempo integral

Resumo da oferta

A leading automotive company is seeking an experienced marketing analytics professional in São Caetano do Sul, Brazil. The successful candidate will drive marketing efficiency through advanced analytics and econometric modeling, ensuring campaigns are measurable and cost-effective. Responsibilities include improving marketing ROI, managing dashboards, and maintaining data quality. Candidates should have extensive experience, fluency in English, and proficiency in various analytics tools. This position offers a hybrid work environment, fostering collaboration and data-driven decision-making across teams.

Qualificações

• 10+ years in marketing analytics, business intelligence, or marketing operations.
• Strong understanding of marketing funnels, attribution models, and ROI analysis.
• Ability to translate complex data into clear recommendations.

Responsabilidades

• Measure and improve Marketing ROI across channels.
• Build and maintain dashboards for performance tracking.
• Ensure data quality and governance across sources.
• Present insights in quarterly reviews.

Conhecimentos

Fluent in English

Marketing analytics

Business intelligence

Proficiency in Power BI

SQL

Python/R

Formação académica

Advanced degree (MBA, Masters)

Ferramentas

Tableau

Descrição da oferta de emprego

Job Description

This role drives marketing efficiency and intelligence through advanced analytics, econometric modeling, and actionable insights. The position ensures campaigns are cost-effective, measurable, and aligned with business objectives, while fostering adoption of data-driven decision-making across all nameplates.

Key Responsibilities & KPI Alignment

Marketing Efficiency

• Develop frameworks to measure and improve Marketing ROI across channels. KPI: ROI improvement trend; LTV and Cost per Acquisition balance.
• Optimize budget utilization and resource allocation. KPI: Budget performance %.
• Implement automation to reduce manual processes. KPI: % reduction in process time.

Marketing Intelligence

• Build and maintain real-time integrated dashboards for performance tracking. KPI: Dashboard adoption rate.
• Deliver competitive and market insights to inform strategy. KPI: Number of actionable insights implemented per quarter.

Data & Analytics

• Ensure data quality and governance across CRM, digital, and retail sources. KPI: Data Quality Score %.
• Apply predictive analytics and econometric models for forecasting. KPI: Model accuracy
• Drive econometric model development and adoption per nameplate. KPI: % of nameplates using validated models; incremental ROI from model-driven decisions.

Insights & Reporting

• Translate complex data into clear recommendations for stakeholders. KPI: Insight-to-action ratio %.
• Present insights in quarterly reviews and strategic planning sessions. KPI: Stakeholder satisfaction score.

Collaboration & Enablement

• Align methodologies with global analytics teams. KPI: Compliance with global standards.
• Train regional teams on analytics best practices. KPI: Training completion rate >95%.

Eligibility & Qualifications

• Reside in Brazil or available for relocation.
• Fluent in English; Portuguese or Spanish preferred.
• Advanced degree (MBA, Masters) is a plus.
• 10+ years in marketing analytics, business intelligence, or marketing operations.
• Working knowledge or proficiency in Power BI, Tableau, SQL, and Python/R (accepted familiarity with these platforms is considered).
• Strong understanding of marketing funnels, attribution models, and ROI analysis.

Preferred Skills

• Experience in multinational environments and South American market dynamics.
• Expertise in econometric modeling, predictive analytics, segmentation, and translating these insights into actionable strategies that influence marketing behaviors and optimize performance.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.