Marketing Analyst

UCB; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global biopharmaceutical company is seeking a Marketing Senior Analyst for Rare Disease in São Paulo. This role includes facilitating tactical plan execution, collaborating with sales leadership, and leading brand integration efforts. A Bachelor's degree in marketing or a related field and fluency in English are required. Previous pharmaceutical industry experience is mandatory. The ideal candidate will demonstrate leadership and foster innovation while working across therapeutic areas to enhance launch strategies.

Qualificações

• Fluent in English.
• Experience in the pharmaceutical industry is mandatory.

Responsabilidades

• Facilitate Integrated Tactical Plan execution.
• Collaborate with sales leadership to optimize field execution.
• Lead Brand execution integration and alignment.

Conhecimentos

Fluent English

Pharmaceutical industry experience

Formação académica

Bachelor's degree in marketing or science, finance or business

Descrição da oferta de emprego

Overview

At UCB we put our heart soul and skills into making a difference for people living with severe diseases. Working together to push boundaries we combine the best of our talents to unlock innovation. Will you join us on our pioneering journey

To strengthen our team we are looking to fill the position of Marketing Senior Analyst - Rare Disease.

Key Activities

• Facilitate Integrated Tactical Plan execution integration and alignment across Rare Disease Organizations
• Report to Rare Disease Marketing Solutions Lead
• Collaborate with sales leadership and other internal stakeholders to optimize field execution by collaborating on the design and implementation of incentive compensation plans and sales contests
• Execute the Qualitative / Quantitative field insight reporting plan with the Marketing Lead.
• Lead Brand execution integration and alignment with the Rare Disease Organization and UCB projects including Digital Business Transformation CRM logistics / Analytics and customer targeting tools Medical Affairs administrative support and other corporate strategy and innovation initiatives.
• Lead in the planning and execution of Patient Impact and Launch Bootcamps
• Coordinate go-to-market strategies and launch plans as necessary to include but not limited to :
• Participate in the development of commercial (sales) footprint / reach & frequency strategy
• Work in collaboration with Talent and other partners such as Global Mission to develop a commercial training program in preparation for launches
• Develop and prepare launch meeting event integrating at-home & real-time training certification
• Manage budgets relative to respective to owned initiatives
• Ensure collaboration with Compliance & Legal across all planning and execution
• Works across therapeutic areas to share best practices and build launch excellence within UCB
• Challenge traditional approaches fostering innovation in training and digital capabilities via cross-functional teams (e.g. marketing medical commercial training etc.)
• Demonstrate personal leadership to fully execute UCBs Patient Value operating model.
• Contributes to the creation of a strong Rare Disease culture across the Patient Value Unit that supports the UCB vision mission and Patient values and measures performance to establish a sustainable competitive advantage
• Lead the materials operation process with Marketing and promotional agencies.

Qualifications

Requirements :

Bachelors degree in marketing or science finance or business.

• Fluent English;
• Pharmaceutical industry experience is mandatory.

Location

Reside in São Paulo

Employment Details

Employment Type: Full Time

Experience: years

Vacancy: 1

Legal Statements

UCB and its subsidiaries promote diversity and inclusion in the workplace; we are an Equal Opportunity Employer.